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Indeed, "Duplication" has become sacred, with wild notions like your business is doomed to fail if nobody can copy what you're doing, or you won't be able to coach your team because they're all going to do their own thing. Or is it just a conspiracy to make you feel guilty of not attending a heavy hitter's functions and buying his motivational CDs? Whatever it is, let me tell you this: "Duplication" is a load of HOG WASH. It's a classic case of the blind leading the blind. Don't fall into that trap. There is no such thing as a One-Size-Fits-All system that will produce the same results for every single person. The strange thing about network marketing is that it's an industry of sales and marketing. But the vast majority of people that participate in it have absolutely no idea how to do sales and marketing. So they preach "duplication" and tell everybody to follow a really simple set of tasks and repeat them until they burn out. You can teach a monkey to write a list of family and friends and recite a cheesy sales script over the phone. But you can't build a business doing this. You can't grow as an entrepreneur if you're just following the herd. Everybody comes into network marketing under a different set of circumstances. Everybody comes into the industry with different personalities. Everybody comes into the industry with a different set of skills and at different skill levels. Some may be very shy, timid and introverted, others may be direct and extroverted. Some may have a lot of friends and business contacts that they've built up over many years, while others may not. Some may already have substantial experience in sales and marketing, while others come into the this industry (of sales and marketing) with none. Some are good with technology and would rather use the internet, while others would prefer to meet people face to face. Proclaiming that people should follow one set of rules is a recipe for piddly little income checks at best and dogged frustration at worst. If you follow some of the kingpins of the MLM industry such as Mark Yarnell, Randy Gage, Brian Tracy, and Mike Dillard, you'll see that they all got to their level in their own unique way. None of them followed the path of "3rd Grade Duplication" to the top. The truth is only leaders make it to the six, seven, eight figure income level. Leaders don't follow the herd, trying to copy what everybody else is doing. Leaders develop their unique talents into strengths over time and leverage their strengths to build teams of people who leverage their own strengths toward a common vision.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/finance-and-business.php/189859 Article Added on Tuesday, November 24, 2009
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