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Work from Home Business Opportunities Three Ways Using the Internet to Generate Sales Leads





This article provides a classification of the three best ways to produce Internet leads in a home business. In a previous article we made the case for the best home based business being in the field of network marketing. However regardless of the particular business model being used, MLM, or not, the Internet has become a great place for generating sales opportunities.

What are the leading ways to find sales opportunities for your home based venture? We cover three main ideas from an excellent webinar presented recently by Ken Cobb of Next Level Enterprises. Next, we describe the 3 main ways to generate Internet leads::

1. Paid methods - The foremost "paid" methods to generate Internet leads for you business include pay per click (PPC), banner advertising, and ezine articles or ads. PPC includes, of course, Google Adwords as well as others and produces the main revenue for search engine companies. Banner ads have have not been as popular in recent years. Banners are paid spots on the most popular, high traffic websites, in which payment is usually based on impressions vs. clicks. Ezine ads are an excellent way to get out your products and/or service message to many subscribers who are already interested in your particular niche.
2. Search Engine Optimization (SEO) - SEO is growing in popularity, since it is essentially free advertising and also results in more responsive, targeted leads. SEO requires significant investment of time and resources, whether performed in-house or contracted, however. Within SEO, the primary methods used are blogging, article marketing and press releases.
3. Closed Social Networks - Everyone is familiar and most have membership in new websites such as Facebook, Twitter, and LinkedIn. As many Internet marketers have discovered, Facebook is no longer just about reconnecting with old friends. Similarly, Twitter is not just micro-blogging, but an incredibly powerful markting tool. Similarly, LinkedIn has become a fertile marketing ground for generating Internet leads.

Online creation of leads in a work from home business opportunity has many similarities to more traditional sales methods, except that automated tools provide extensive new capabilities never before available. Internet marketers should be careful about misuse of these powerful tools and adhere to generally accepted Internet etiquette rules.

For instance, the days are over of simply blasting out your business ad to thousands or even millions of unsuspecting recipients whose email addresses have been "harvested" online. Inexperienced marketers soon discover this, finding their Internet "rights" completely cut-off. Spam filtering has become quite effective against initially effective email tactics as well.

Spam filtering is employed against paid, SEO and closed social network methods discussed here, as well. Those new to the Internet can often be found "spamming" their friends on Facebook with their latest work from home business opportunites. This is the fastest way to lose friends and get dropped from online groups on the planet. Marketing training and education is essential as more and more amateurs enter the world of Internet marketing in a work from home business opportunity.

About Author Jim Green :

Jim Green is an SEO consultant with focus on work from home business opportunities.  His passion is in the automated generation of Internet leads for MLM, franchises or traditional work from home businesses.


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Article Added on Friday, February 19, 2010
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