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Your Social Media Marketing Should Include Creating and Distributing Relevant Videos
The fact is that search engines are now giving preferential treatment to videos. It is their attempt to provide online shoppers with a better variety of specialized content when searching for our keywords. One company, Forrester Research, reports that compared with standard SEO and social media marketing optimization techniques, a properly submitted (and relevant) video is 50 times more likely to achieve a first-page Google ranking.
In the past, when we searched for a topic, take trust...
Combining Search Engine Optimization SEO with Social Media Marketing
Often, what seems so new and cutting-edge, stems from principles learned long, long ago. Such is the case with the latest trend toward combining social media marketing with search engine optimization.
Social media marketing is much more than a trend. If you are not utilizing social media platforms, and if your competition consistently and constantly creates valuable content on facebook, twitter and the new Google Buzz, they will out-rank you in the search engines.
To be successful online, it...
Spend An Hour A Day Social Media Marketing
It's not like I'm giving you an extra hour each day. Wish I could! But you still only get 24 hours a day. And I know that there are lots of things that fill up our days besides just worrying about social media marketing. If you're like me, an hour a day might seem like a lot to give up to focus on increasing our online presence and building our social equity. But there are several financially rewarding benefits that come with organizing a small portion of our time with activities that really...
Good To Great Social Media Marketing
Good companies do a few things right. Great companies do all of the important things right. Let's review a few of the important areas of the book, as they pertain to social media marketing greatness.
Jim Collins (author of the bestselling book Good to Great) believes that greatness is largely a matter of conscious choice. Meaning that all website owners can become great at social media marketing.
The book talks about making sure we have the right person in the right spot. If we have good...
Social Media Optimization Is All About Building Trust
No, SMO does not stand for Save My Organization. However, when we follow specific, proven strategies, building social equity will do just that - Save our organizations!
Social Media Optimization (SMO) assists organizations in their efforts to reach out to the global market with their products and services. The most important aspect of SMO is to build a strong relationship of trust with clients, vendors, and potential clients.
There are several ways to build trust with the global...
People Trust People The Truth about Online Marketing
In the grand scheme of online marketing, the catchphrase βPeople Trust Peopleβ is a foundational principle. We trust individual people more than we trust groups of people. For example, government is difficult to trust because of all the groups interested in laws being regulated in ways that best suit their organization. Businesses are difficult to trust because their principal objective is to earn income.
You might respond that politicians make up government and that sales...
Harold Got Hacked The Need For PCI Vulnerability Scanning
I spoke with Harold today for the first time. He told me how hackers had gotten access to his site and redirected his visitors and customers to another site in Mongolia!
It took Harold three days to finally sort it all out and finally get his visitors and customers directed back to his site. He lost lots of potential business and, even more devastating; he lost the trust of his current clients.
I am so sorry, I told Harold. I have spoken with hundreds and hundreds of people whose...
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