The European Union is China's shoe exports to major markets by the impact of anti-dumping duty on Chinese shoe exports to the EU shoe has dropped for two consecutive years. Chinese shoe to ease the pressure on the EU market, last year increased the pioneering efforts of the ASEAN market. Since January 1, 2010, China - ASEAN Free Trade Area established, is one of China's foreign trade zone established in the first. China - ASEAN Free Trade Area will have 1.9 billion people, nearly 6 trillion gross domestic product, 4.5 trillion dollars total trade. Such a large volume of trade, tariffs reduced to zero greatly on the export good shoe is a shoe with an opportunity to establish a free trade area the best time to advance the ASEAN market.
What is a zero-tariff? Under the FTA agreement between China and ASEAN are about 7000 kinds of products enjoying zero tariff treatment. In other words, the two sides 90% of the products will achieve zero-tariff trade. This is a remarkable achievement. China and the ASEAN spirit of mutual benefit and win-win cooperation and common development, the principle of bilateral cooperation in various fields has continued to deepen and expand. Will give zero-tariff benefits of the two sides is obvious. In recent years, economic and trade ties between China and ASEAN closer bilateral trade and investment has expanded rapidly. ASEAN is China's fourth largest trading partner, China is ASEAN's third largest trading partner. Chinese Enterprises Association of Southeast Asian Nations is becoming an important market for foreign investment. With China - ASEAN Free Trade Area of the formal completion, China's absorption of foreign investment from ASEAN will increase steadily. 16, released by Guangzhou Customs statistics show that January-February 2010, Guangdong exported 700 million pairs of shoes, worth 1.81 billion U.S. dollars, compared with same period last year were up 42.5% and 12.8%. The export value over the same period have exceeded pre-crisis levels. Among them, the ASEAN exports 140 million U.S. dollars, an increase of 91.4%. Customs and Excise Department analysis said that Guangdong shoe exports noticeable growth was mainly attributable to strong start on China - ASEAN Free Trade Area fully completed, the zero tariff to stimulate export growth.
The two sides most of the products to achieve a zero tariff on Chinese shoes enterprises, for both the Association of Southeast Asian Nations to export or import products from the Association of Southeast Asian Nations, the cost will be greatly reduced. This will be very beneficial to the market in the ASEAN started shoe brands. However, if the shoe intended to OEM's to enter the Association of Southeast Asian Nations, no doubt, there is no advantage, the Association of Southeast Asian Nations factors of production even cheaper than China's.
Shoe order to gain a firm foothold in the ASEAN, the brand can be imported, set up shop in the ASEAN or the development of the local dealer. Because the domestic shoe market over the layout of many brands for many years, has become saturated, the brand, though they have their own territory, but want to continue large-scale expansion of market share, has been very difficult, while the Association of Southeast Asian Nations have hundreds of millions of population, its market still much room for the earlier contention entering the market share of the brand will be better opportunities; and zero tariffs, footwear brands to enter the market cost would be substantially reduced, such as exports to the ASEAN countries, dealer, or a Direct goods to the local store, the right dealers or directly operated stores, not only do not need to pay customs duties, other costs will be reduced. More importantly, the Chinese shoe brand with their counterparts from Europe and the United States, whether international brands or local brands, compared with the Association of Southeast Asian Nations, have a great competitive advantage. "As the ASEAN market, the level of consumption is generally low, therefore, compared with Europe and the United States international brands, China's footwear brands will have a very strong price competitiveness. But with the Association of Southeast Asian Nations to local brands compared to the cost of the two sides to narrow the gap between the after China's shoe has the brand of China's domestic market for many years operating experience in the local market brand building and sales system, there will be a great advantage, but a relatively strong capital strength.
At the same time, there are many shoe factories thought of Association of Southeast Asian Nations to circumvent trade barriers, with the help of China - ASEAN Free Trade Area "zero tariff," the opportunity, be prepared to shift part of their production lines to the South-East Asia, which is later to avoid trade friction will play great help , Indonesia, and Cambodia have a certain shoe-making countries are based on the intention of the local shoe investment. However, for the shoe itself, to the ASEAN Investment to set up factories there will still be some risk. While the Association of Southeast Asian Nations to local labor costs lower than in China, but far less supporting ASEAN's shoes in China, needs a lot of raw materials from domestic supply, production efficiency is relatively slow, skillful workers, the extent than in China, the most important or the shoe did not know the local cultural background, in management and operation encountered many difficulties. Therefore, before or shoe to be careful, one into the Association of Southeast Asian Nations, we must follow the local rule out the card, more research is the best way.
With the "zero tariff" era, China and ASEAN trade will further speed up the shoes, but also conducive to some Chinese footwear brands into the ASEAN market. ASEAN is to be a blue ocean battles, footwear enterprises should seize the opportunity to create exciting.
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Article Source: http://www.bharatbhasha.net
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Article Added on Wednesday, April 28, 2010
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