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The "duplicate content penalty" myth is one of the biggest obstacles I face in getting web professionals to embrace reprint content. The myth is that search engines will penalize a site if much of its content is also on other websites. Clarification: there is a real duplicate content penalty for content that is duplicated with minor or no variation across the pages of a single site. There is also a "mirror" penalty for a site that is more or less substantially duplicating another single site. What I'm talking about here is the reprint of pages of content individually, rather than in a mass, on multiple sites. Another clarification: "penalty" is a loaded concept in SEO. "Penalty" means that search engines will punish a website for violations of the engine's terms of service. The punishment can mean making it less likely that the site will appear in search results. Punishment can also mean removal from the search engine's index of web pages ("de-indexing" or "delisting"). How have I exploded the "duplicate content penalty" myth?
How I Doubled Search Engine Traffic with Reprint ContentWhen I first started distributing content for my main site, I was stunned by the highly targeted traffic I got from visitors clicking on the link at the end of the article. Search engine traffic also slowly increased both from the links and from having content on the site. But I was even more stunned with the search engine traffic I got when I started putting reprint articles on the site in September. I had written quite a number of reprint articles for clients and accumulated a few webmaster "fans" who looked out for my articles to reprint them. I wanted to make it easier for them to find all the reprint articles I had written. I didn't want to draw too much attention to these articles, which had nothing to do with the main subject of the site, web content. So I secluded the articles in one section of the site. The articles got a surprising amount of search engine traffic. The traffic was overwhelmingly from Google, and for long multiple-word search strings that just happened to be in the article word for word. Why was I surprised with all the search engine traffic?
Why Do Reprint Articles Get Search Engine Traffic?You would think Google would just pick one web page with the article as the authoritative edition and send all the traffic to it. But that's not how Google works. All the search engines look at factors beyond just the content on the web page. They look at links. Google, at least, claims to look at 100 factors total. Many of these must relate to the content on the page, but not all of them. The whole experience has given me great insight into what factors Google uses in addition to what we would consider the page itself, and the relative importance of each.
Reprint articles, like the search engine traffic they bring, cost nothing. Don't look a gift horse in the mouth. Forget the "duplicate content penalty." Get in on content reprints and share the search engine wealth.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/finance-and-business.php/33393
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