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Speaking at Events to Boost your Biz
I started speaking at events like chamber of commerce small business luncheons, women's groups, sales meetings and leads group meetings about 3 years ago. I found that by doing so, it really catapulted me into more of an expert role in my industry. People looked to me as more of the go-to person for marketing in their area plus I got a lot more free publicity in the local papers and business journals.
Speaking can be a challenge for many in regards to the following:
- Who do you speak in...
Social Networking 101 How to Use It to Increase Your Business
You know how often I get asked about how effective social networking is for someone's business, from my clients or when I'm out networking from random business owners?? Hundreds a month.
It's amazing. It's amazing how many of us are on the social sites but also how many are not!
I think if you're an entrepreneur, no matter whether you do business locally or globally, you should be doing some amount of social networking as ONE source of lead generation in your business.
Of course there are...
Do You Need To Update Your Website
? So, what do you think? Are you getting the most your website could bring?
Here are some questions to ask yourself (or your web designer or hosting company):
1. When is the last time you rewrote any of the copy or uploaded new content?
2. Have you maximized your pages for keywords for the search engines?
3. Do you have an opt in box on every page? Is it working?
4. Are you tracking your web stats to see how many people are coming to which pages, staying for how long, leaving on what page,...
Volunteering or giving to charity to Boost Your Biz
So, do you?
Volunteering for non-profit events is one thing I really love to do. One reason is because I'm not yet in a position of extreme wealth in order to give a ton of cash donations which many organizations of course need. So, instead I volunteer my time because while that is still very precious to me, it's what I have to give and I fully believe in giving to others.
Because if you give - you will receive! So, I encourage my clients and friends to find places and organizations they can...
How to Establish Yourself as an Expert
Have you established yourself as an Expert in your field? If not, this is a great way to get added exposure, publicity and credibility for you and your business which will ultimately bring you more sales and more money!!
Many business professionals I know are so good at what they do but the problem is that everyone else doesn't know that about them. When you think about what kind of image you want to present to the public and business community - what is that? What do you look like (in...
JumpStart Your Marketing Checklist
One thing I've found in my many years of entrepreneurship is that smart marketing is the key to success. I've worked with so many different types of small business owners, entrepreneurs, coaches and consultants from all kinds of industries and no matter what the business is; I've found that if the person doesn't know how to market it and they don't get help to do so, the business just doesn't survive. The following 8 items are what I consider a good small business start up checklist; if you...
How to Know Which Form of Advertising Will Work for Your Business
Are you spending a large portion of your budget advertising in The Yellow Pages, or another medium? Have you ever wondered if these types of advertising truly worked?
Unfortunately, in some industries, such as businesses that tend to get called in an emergency (e.g. plumbers, electricians, and dentists) you need to advertise in places such as the Yellow Pages. I say unfortunately because this type of advertising is so expensive. However, the majority of us may not need to use such...
7 Ideas to Get You Started Offering a Bonus in order to Increase Your Bottom Line
What is a bonus you say? A bonus is something you offer as incentive at the end of a sales page/letter/email/web page to really add value to whatever you're selling or offering and entice them to buy now. What you're selling could be online or offline services and the bonus could be given offline or online, depending on how to save your time and money by giving it.
Consult with a Marketing specialist for more info if you're confused or want help on how to figure out how to add this to your...
My Hottest Networking Tips
Ok, first of all for you 'Savvy Networkers' I suppose you can skip this one - or can you?
I talk to hundreds of small business owners and entrepreneurs every month and you know what one of their biggest fears are as a whole? How to Network.
This is one of my favorite things to teach actually to my clients. I love helping them get more comfortable with the whole process of networking: - where to network - how to network - what to bring with you networking - what to say when networking - how...
How to Cold Call The Right Way to Build Your Small Business
In my many years of sales and marketing work with small businesses, many of them would ask me all kinds of questions about cold calling like the ones below. They would profess to be leery of doing it for fear of rejection or simply through fear of making the call. See if any of these resonate with you?
1. Does cold calling really work? 2. I hate feeling like I'm being sold, so I want to learn how to come across less like a salesman. 3. What's the MAIN purpose of cold calling anyway? 4. Is...
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