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Efusjon Hype Versus Profitability





Brand new in 2009, the Efusjon Energy Club is a promising MLM company located in Oregon that provides a healthy option to traditional energy drinks. The energy drink market is the fastest growing segment in the health and wellness industry. In addition, Efusjon brings much credibility as the former Vice President of Paramount Pictures and Microsoft founds the group. Mark Zuckerberg, the Chief Executive Officer for Facebook, decided to join the cause along with Derek. The purpose of this review is to examine the innovations in the Efusjon Energy Drink product offering and to evaluate the business opportunity for Efusjon.

Despite the exploding energy drink market, Efusjon arrives on the scene six years behind Amway. The competition increases, however, as Mona Vie and Xango began later on in 2009. On the positive side for Efusjon, it is estimated that energy drink sales will reach five billion dollars in year 2009, and sales are expected to climb to nine billion dollars by 2011. It is still important to account that others companies, including Monster, Sobe, Bawls, Rockstar, and Red Bull, maintain a large portion of the current energy drink market. Efusjon contrasts with other energy drink companies because it provides important vitamins and nutrients. Efusjon offers the EDGE and RAW energy drinks for a high concentration of antioxidants that supports the body's metabolism. The drinks fight against fatigue, depression and lack of concentration. Efusjon uses the Breeze drink to enhance energy during athletic activities. Efusjon uses a mix of mangosteen, passion fruit, and caffeine for the Breeze drink. The fourth product, Dawn, has an abundant source of antioxidants and fights against fatigue, depression and anxiety. It contains quercetin, caffeine, and citrus. Among the full line-up of drinks, Dawn is the only energy drink that is uncarbonated. Traditional energy drinks feature taurine and guarine. It is surprising to me that Efusjon can still consider their drinks healthy when the drinks contain caffeine. Perhaps Efusjon decided to include caffeine as a method to hook customers and increase customers retention. The Efusjon drinks are competitively priced and offer a demanded alternative to traditional ingredients. The Efusjon Energy Drink promises a strong future despite competition from many solid companies due to market timing and an excellent product.

Efusjon employs a revolutionizing compensation plan referred to as ‘The Overlap Matrix.’ The payout matrix gives the representative 4.25 percent on his downline and personal referrals. Additionally, the Efusjon compensation plan alots 1.25% to all independent marketers through either 'The Overlap Matrix' or the business owner's team. The overlap matrix is more encompassing in its payout than most MLM compensation plans. The cost to join the Efusjon business is only $30. At only $30, Efusjon has a very low startup fee, and it includes a website and Facebook marketing system. The only qualification for payment is that the representative must first recruit three people and maintain an autoship of fourty-eight drinks at $120 plus shipping per month. The Efusjon opportunity appeals to people with little cash; however, the one drawback is that the website fails to contain a squeeze page to accept lead information. Thus, affiliate sales commissions with funded proposals are not a possibility using the Efusjon system. Furthermore, Efusjon fails to capitalize on an attraction marketing system. Efusjon does not provide a high level of training to advance their independent marketers' expertise. Without outside help, an Efusjon representative would be in poor condition to achieve a high level of success.

Efusjon is a company to watch in the upcoming months and years, and it certainly provides an excellent business opportunity for those who know what they are doing. An Efusjon prospect should ask himself these questions: First, is Efusjon marketing the top energy drink at the most competitive price? If there is already competition, is the product the most competitive in the current marketplace? In addition, does the product and opportunity suit one's interests? Efusjon is a very viable solution, but a prospective marketer should first consider whether he possesses the knowledge and training to dominate Efusjon or any other company. Efusjon does not provide those; it is the responsibility of the business owner to make his business profitable.

About Author Daniel Lucas :

Daniel Lucas’s https://www.logicalmlmbusiness.com/articles/efusjon-hype-versus-profitability-3257/?c=20573" target=new>Efusjon Review highlights the necessity of having an attraction marketing system. Daniel is a master at teaching others how to implement attraction marketing systems into their business in order to gain an unlimited number of leads each month. For more information on how to dominate the competition in your business, visit Daniel’s http://www.LogicalMLMBusiness.com" target=new>Efusjon Training.


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Article Added on Wednesday, October 7, 2009
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