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USANA was founded in 1992 by Dr. Myron Wentz, who is an internationally recognized microbiologist, immunologist, and pioneer in the development of human cell culture technology and infectious disease diagnoses. One thing is clear for anyone who has spent any time looking at USANA, they are focused on product first. This commitment has caused them to have moderate and very consistent growth over the last 17 years. With 2008 revenue at a massive $429 million, that ranks Usana among the largest MLM companies in the world. Only 11 companies have ever hit that coveted 1 billion mark and USANA is gaining ground each year.. Most people who have used their products would agree that within the MLM arena, USANA’s products are among the very best…and they pride themselves on this distinction. Billions of dollars are spent each year on nutrition, diet pills, skin creams, functional foods and energy drinks and Usana has done a nice job in positioning themselves in that arena with products that consumers can always trust when it comes to quality and efficacy. Now if having a good product were the only ingredient, we would have a very different Top 20 list for largest companies. It's only a small factor, ironically. Look at McDonald's as a key example, they have everything BUT a good product.I have personally met or spoken to some of the USANA Management team and I have to say that they are competent, but also incredibly passionate about making a difference in people’s lives. Their management is solid. They are on the conservative side, but solid. One thing you can bank on...USANA will be around for a very long time and their style may just fit perfectly with yours. Now let's talk a bit about the comp plan. USANA offers a binary with some matching bonuses and performance bonuses. As I broke it down, the plan is weighted on the front and middle, meaning there is good money for the new guy and for the mid level producer. If you are looking to make over a million in commissions, it's probably not the best place for you. For example, as I write this article, USANA has 6 people making over $1 million a year after 17 years of being in business. Compare that to MonaVie who has 34 people making over $1 million a year after not even 5 years. That’s a big difference. How can that be? Well, USANA absolutely destroys MonaVie in the numbers of people making $1,000 to $5,000 a month. As we both know, that’s the majority of earners. The one thing I can say about Usana's compensation is...at least they are honestly. While many of the new companies have decreased their comp plans after their launch, Usana has actually made increases over the years. Another cleverthing that USANA does is the way the pay plan is designed; it encourages more product consumption resulting in higher auto-ship amounts. If you personally order $100 a month in product, they can earn 10% on the binary. If you personally order $200 a month in product, you can earn 20% on the binary. It's really clever. They have lots of great product so hitting the $200/mo is pretty easy, many do more. What that means is more volume with less people. Everyone likes to earn more for less work. Another thing that just must be talked about is the USANA is a public company. On the onset, this looks like a good thing. Stability, trust, public acceptance, etc. The truth is though, in MLM, this isn't generally a good thing. Who is the company committed to – their shareholders or their distributors? It’s hard to be committed to both equally. USANA has balanced this pretty well over the years and has consistently made increases to their compensation plan to compete against some of the newer, higher paying companies. A really good friend of mine is a top producer with USANA. She's consistently stayed in the top 25 earners in the company. She’s been there for over 6 years and loves the company…but she has a system that she created that is completely based around her personality and what she loves to do. This is probably the most important point of this article. If you are going to be successful with USANA or any company in MLM, you must build your business in a way that allows your personal strengths to flourish. If you are a private person who simply isn’t comfortable approaching virtually everyone you know, then marketing strategies like "the 3 foot rule" and other aggressive tactics may not work for you. I have had success using both strategies. I have enrolled many people in my warm market and I have built through attraction marketing strategies online and through direct response marketing. The reality is, learning how to harness the power of the internet just flat out gives you greater exposure. Period. If talking to everyone you know if though they aren't a target market excites you...then go for it. I can’t stand it. I want to only speak with people who are ready to talk with me. I want to only speak with people who are actively looking for a business and ready to take action. What about you?
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/home_business.php/198530 Article Added on Monday, December 21, 2009
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