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Dubli's sole focus is the customer. DubLi's online mall is a place where a DubLi member (who joins for free), can in basic terms go directly to a Brand Name Merchant e.g. Target.com, Macy's.com and purchase from them. That business completes the transaction, counting the shipping. Dubli members receive cash back reward programs, notable discounts, and a restaurant voucher and coupon program. Furthermore, Dubli gives a customer free credits to bid on their auctions when they purchase through the mall. Here is DubLi's Business model in a nutshell. Their "auctions" are just a "sticky site", to get people to hang around and generate excitement. DubLi's core goal is to steer people through to their online mall, as that's where they make the real money! They are paid "click through fees" from the search engines, and revenue share with the Brand Name merchants when someone buys goods from them sent by DubLi. If we look at companies like eBay, Google and Amazon you will see the same business model. EBay's auctions are their sticky, but the majority of eBay's profits comes from people shopping at their stores (shopping.com) which is owned by eBay. Google's "free search engine" is their sticky, but they earn all their capitalprofits from click through fees and advertising. And Amazon's books are their sticky, but they also produce a large amount of their money by steering people to another place. The excitement of Dubli lies in it's auctions. This is the fun sticky site where the price lowers with each bid placed. It's original listing price is always backed by Dubli's lowest price guarantee so even if you bought before the price was lowered by the bids you would still get the best price online. No matter how low an productsells for, DubLi will alwaysonly make back it's original listing price. It costs 80c to bid, which lowers the price by 25c, and the Dubli rep gets the remainding 55c. So for every bid that DubLi gets 25c, they reduce the price by 25c, it cancels each other out. The lower the item sells for the more the reps make, which is why it's a business. Hence, the merchant is delighted because DubLi bought 1000 Apple macs at cost to put on their auction site, DubLi is delightedbecause they always get their list price, the customer is estatic because they get a fantastic deal, and the rep is delighted for getting 55c each bid. It's a win-win-win-win and that's what makes Dubli so unique! So, why would an individual want to shell out 80c to bid and see the current price? Well, here's the analogy. In America they have enormous shopping centers (COSTCO, Sam's Club, and BJ"s) which are membership clubs and require a yearly membership from $50 - $120. Costco have 50 million members who each pay $50 per year, so before anyone even buys anything in their stores, they already make $2.5 Billion. Why would someone pay to shop at Costco, when they can shop for free at K-mart or Wal-mart? Because they can get quality products at incredible prices. Well worth the membership fee. It's the value. Just like DubLi, it's the opportunity to get Brand Name Fully warranted products at a big discount. DubLi network is paying it's reps to put out the word (approx 60%) by means of viral marketing and social media. It costs an total fortune to set something up like this, and they would sooner have 40% of something, than 100% of nothing - smart business. What Dubli gets with its network marketing model is initial customers fast and cheap and accordingly gives up a piece of it's revenue stream which it pays out in commissions to it's Business Associates instead for the life of their customers. Dubli networks's business model is a win-win for everyone involved from Dubli to the customers to the merchants and more importantly for you the rep. When considering joining any network marketing business it's important you know it's business model first and then you join a strong, growing, leadership team with a marketing system in place for you to use to easilymultiply your business with.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/home_business.php/201729 Article Added on Wednesday, January 6, 2010
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