Of all the ways to generate leads online, a network marketing system is perhaps the most sneaky. This has nothing at all to do with dishonesty. Yet, it's definitely a sneaky way to generate leads online for your business.
On the front end this is what a network marketing system does. It provides training and help for other people's businesses. That is exactly how the lead generation part works. I'll trade you the secrets to growing your business and making money on the internet in exchange for your name and email address.
Sounds like a great trade, doesn't it? Actually, that sounds like a great deal. One huge reason why many people fail to make any money with their business is a lack of real training. Being aware of the many marketing methods available is one thing, knowing how to use them is quite another.
And this is where the sneaky part of the system comes into play. During the process of providing help and training a relationship is formed. They begin to look forward to and even rely on your training emails. You become a leader and an expert in their eyes. You don't even have to be the one that is making those training videos or courses, as long as you provide a place where they can get them. And every email they receive has your name attached to it.
As that relationship begins to grow and develop trust is born. And when that happens, you are in the perfect place. This is exactly the place that the network marketing system steps in and talks about your business. By this time your prospect knows you and trusts you, and they may even have come to rely on you for your information and training. Now your business is viewed as a solution instead of just another proposition. You are not trying to sell something to that person, rather you are simply providing a solution in the form of a business opportunity.
Now, this still might not sound so very sneaky to you. But understand that what you are doing is psychological in nature. Instead of being a peddler in a marketplace you are being a friend and helper. A person might see a commercial a dozen times and never pay attention to it. But when a friend says the product or service is great the person will pay attention and even consider it.
Imagine that you need someone to build an addition on your house. You find three people that are willing to do it for you. You discover that one of the three people did work for your friend, and after talking to them about it they highly recommend this person. If you are at all like most people you will choose the person that has done work for your friend, regardless of the facts and figures.
In one of his training sessions Mike Dillard said that the easiest way to sell a drill is to teach someone how to make a hole. Nobody starts off thinking that they need a drill. They start off thinking that they need to make a hole. Your job is to help them learn how to make that hole (and on the sneaky side show them that your drill will get the job done the best).
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So, this type of lead system is a rather sneaky approach. Just remember, your job is to focus on building a relationship by providing value. What if the value part was taken care of for you? It has been and you can take advantage of it by visiting the ultimate network marketing system at http://ImOnlineMarketing.com.
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Article Added on Thursday, February 11, 2010
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