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Search Engine Optimization for Newbies
by Mario Sanchez80 percent of web surfers start their journey on a search engine. There are close to four billion pages indexed in the major search engines. While search engines are not (and should not be) the only way to promote your business online, it is one of the most important. If you have a small business website, and you want to rank well, there are a few things you need to do. First, don't think that users will search for your site for your company name. If, for example, you have a...
Do It Yourself Keyword Optimization
by: Mario Sanchez
The first step in a search engine optimization campaign is to choose your keywords or keyphrases for each of your web pages. Keywords are the terms that search engine users type in the search box to conduct a query. The right keywords are those that:
clearly describe the purpose and content of your site, and,
allow your site to show up as close to the first results page as possible.
A good position doesn't depend only on your choice of keywords. It also...
The Myth of Search Engine Submission
by Mario SanchezContrary to what most people think, it is not necessary to submit your site to the search engines. In the early days of the web, when search engine technology was still primitive and search engines' ability to crawl the web was somehow limited, it made sense to submit your site. Today, search engines like Google, MSN or Yahoo! Search have no problem crawling billions of pages and adding them to their index every month (and sometimes even more often). Most likely, they will...
Five Common Web Marketing Myths Exposed
by Mario SanchezMyth #1: Build it and they will comeTraffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web. You can even have it indexed by the search engines. However, even after all that, a website may only get a handful of visitors a day. After a few weeks of launching a website, you may catch up to the fact that getting people to your site takes a lot more hard work than you...
50 Surefire Web Design Tips
by: Mario Sanchez
Tips to brand your website
Include your logo in all pages. Position it at the top left or each page.
Complement your logo with a tagline or catchy sentence that summarizes your business purpose. For example Always low prices is the tagline for Wal-Mart.
Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.
Have a consistent look and feel in all your pages. Use a color scheme and layout that are clearly recognized...
Site Maps Let Search Engines Find Your Pages
by: Mario Sanchez
With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), its no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.
Nowadays, it is crucial to get your pages indexed by the most important search engines. To maximize traffic to your site, you must make sure that all your internal pages are indexed, not just your main...
How Directories Help Search Engines
by: Mario Sanchez
At the beginning of the web era, users would go to directories to find sites relevant to their interests. In fact, Yahoo!, the web's number one destination, started as a directory. Nowadays, most users rely on search engines, not directories, to find what they're looking for.
When search engines started to become popular, they relied on web pages' 'keyword metatags' to determine the topic and relevance of the page (the keyword metatag is a section within a web page's...
Email Newsletter Format HTML or Text
by: Mario Sanchez
An email newsletter is probably the most effective way to communicate with your target audience. One of the main considerations before you create and deliver an email newsletter is what format to use: HTML or Text.
Until a few years ago, some email programs couldn't handle HTML. Nowadays that is not an issue, since most email programs are HTML compatible: AOL versions 6 and higher, Internet Explorer versions 4 and higher, Microsoft Outlook and Outlook Express, Eudora,...
Get Listed in Google Without Submitting Your Site
by: Mario Sanchez
With Google delivering so much traffic, it is only normal to be eager to submit your page and have it indexed as soon as possible. However, submitting your page is not your only option, and it's not the best one. If this sounds strange keep reading.
Talking about its indexing process, Google says:
We add thousands of new sites to our index each time we crawl the Web, but if you like, you may submit your URL as well. Submission is not necessary and does not guarantee...
How To Make More Money With Affiliate Programs
by Mario SanchezAffiliate programs are one of the web's most effective marketing techniques. They create a win-win situation by which site A refers a visitor to site B, and site B pays site A a commission if that visitor purchases something. If you are the referrer site (affiliate), you can make money with no overhead (no product, no warehouse, no collection risk). On the other hand, the destination site receives a steady stream of qualified leads from hundreds, maybe thousands of affiliate...
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