Dynamic Pages

•Internal Pages
   by Clare Lawrence By Clare Lawrence 15th August 2004 Internal pages often get overlooked when web sites are promoted. Google the leading search engine resolves web pages and not sites. To maximise your websites traffic, you need to promote each page separately. If your website is about a particular theme, then you can refine each page so a site about web hosting might contain sub pages about FrontPage hosting or PHP hosting. To optimise each page, select your key words, use them regularly...

•7 Steps to success
   by Clare LawrenceBy Clare Lawrence Every webmaster wants a successful site, if you follow this step by step guide you’ll do well. Step 1 Search engines such as Google return web pages, based on keyword or key phrase searches. Your first step therefore is to decide which keywords you want to target. Your choice needs to reflect what your target audience is likely to input. Once you’ve selected your keywords then you need to use them on your pages, an ideal density to use aim for is 5% i.e....

•How to rank well in the search engines
   by Clare LawrenceBy Clare Lawrence 30th May 2004 I get this question all the time!. Everyone wants to be listed on the first few pages of the search engines. Here is what I tell my customers:-a) Firstly do your research, being at the top may not be all the helpful! I have sites listed at No1 or 2 for less popular phrases and they only get a couple of visits a week. b) To get to the top, you need good content, that means using the phrases your looking for in the title tags, and on the page...

•Web Statistics
   by Clare LawrenceBy Clare Lawrence 15th August 2004 Web statistics are a vital part of promoting your website. On the Internet it’s very easy to spend dollars on advertising and pay per click and be disappointed with the results. By using web statistics properly, you can monitor what works and what doesn’t. Web servers collect logs of site activity but you need software such as the great free product webaliser to monitor and interpret them. Webaliser turns these ‘rawlogs’ into a helpful...

•How best to use Links
   by Clare Lawrence By Clare Lawrence 21st August 2003 Introduction Google is the world’s leading search engine and it measures link popularity as a key component of its ranking algorithm, using what is calls PageRank. Read the following quote from Google’s advice to webmasters: www.google.com/technology/index.html PageRank Explained PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google...

•Want a better website ranking
?   by Clare Lawrence?By Clare Lawrence 8th June 2004 Almost everyone wants to improve their rankings in the search engines, also known as Search engine results placement. How to do it? The web is full of services offering to submit your website to 1,000’s of search engines and directories for $19.99. As you might imagine nearly all of these services produce very disappointing results. How should I go about it? I focus on Google, the leading search engine as it currently accounts for about 56%...

•Which Directories
   by Clare LawrenceBy Clare Lawrence 19th August 2004 There are literally 1,000 of directories on the web and new ones pop up every day. Which ones should I submit to? Well firstly, provided a directory’s pages are indexed by the search engines (e.g. Google) and each page has a definite theme, then they all are! A few directories do however, have a strong effect on search engines rankings and have sufficient visitor volumes to warrant the effort to get a listing. Some are free, others charge....

•Links and link building with Google
   by Clare Lawrence By Clare Lawrence 1st June 2003. Clare is the CEO of Discount Domains Ltd a leading UK provider of domain names and web hosting services Google is the leading search engine, so having the right strategy for optimisation on Google is essential. FFA sites Having a link on your website to an FFA (free for all) otherwise known as a links farm will not damage your PR. What will harm your site and your Google Page rank is outbound links from your site TO FFA sites. Page rank is...

•Domain and website tools
by Clare LawrenceDomain and website toolsBy Clare Lawrence 29th October 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service. I use several tools to monitor the performance of my own websites, by regularly reviewing their progress I can see what works and what does not. Ranking tools Where is my listing? Want a tool that can tell you which page your site appears on by keyword? www.top25web.com/cgi-bin/report.cgi Top25web searches domain names by keyword...

•Submission scams
   by Clare LawrenceBy Clare Lawrence 19th August 2004 Submit your site to 1,000,000 search engines and directories for $19.99. Sounds too good to be true. Well it is! 90% of submissions sites are a waste of money. It’s a common fallacy that you need to submit your site to search engines on a regular basis. Once your site is part of an index such as Google there is no need to re-submit. If only part of your site is listed, then check your navigation structure and consider adding a sitemap. The...