The ABCs of An Ezine Publisher

•To Charge Or Not To Charge Should Be No Question
   by John Evanscopyright 2002 John EvansAn ezine came in a while back, and someone had complained about a particular ezine (doesn't matterwhich one). The publisher of the ezine in question had recently stated that they would no longer be givingFREE ads; we would now have to start paying for them.The complainer said something to this effect, These ezine publishers just sucker us in with free ads, untilthey get lots of subscribers, then they want to startcharging us for the ads.The above is not...

•We Were Taught To Say Thank You
   by John Evans Have We Forgotten HOW?copyright 2002 John EvansWhen you get an order, do you remember to say Thanks to your customer? If someone requests information from you, or even your autoresponder, does the message they get say Thanks? Do any of your replies say Thank you?Saying those two little words, Thank You, could be one of the keys to getting new customers, or getting return visitors. Return visitors could become return, buying customers. Even if they only ask for information, or...

•I Don t Want To Publish My Own Ezine
   by John Evans-That's My Final Answer!copyright 2001-02 John EvansSome time ago I had an inkling that I would very muchlike to publish my own ezine. Seemed like a good idea.After all, we constantly hear that doing so is one ofthe best ways to get our own messages out.Seemed like a good idea...I thought, How hard can it be? Nothing to it.Only a few small decisions to make:Think of a good, classy name. Come up with a clean layout.How long should I make it?How often do I publish?Am I a good...

•Do All ROIbot Ads Look Alike To You
Do All ROIbot Ads Look Alike To You? ....   by John EvansDo All ROIbot Ads Look Alike To You? ....They Aren't, And Here's Why!copyright 2001-02 John EvansROIbot Ads Are NOT Created Equal!Why not? Because they're all Different.When reading ezine ads, how many times have you passed up an ad just because it had a 'ROIbot.com' web address?Did you think it's just another of the same? Or maybe think it was always from the same merchant?Believe me, they're not the same. Here's why:The ROIbot system...

•Don t Be So Quick To Blame Others You May Be Next
by John EvansDon't Be So Quick To 'Blame Others'....You May Be Nextcopyright 2001-02 John EvansBlaming others doesn't always make sense. In fact someof the blames are really quite stupid.Take these for instance:1. Someone buys a cup of coffee in a restaurant. Same person spills the coffiee in their lap, and is burned. Isthe restaurant to blame because the coffee was toohot? Ridiculous!2. Or, a man robs a store, and happens to be wearing'X-Brand' tennis shoes. Is the tennis shoe maker to blame...

•Don t Pass Up SOLO Ads
   by John EvansYou Just Might Miss 'The' Good One!copyright 2001-02 John EvansFor a fact, I used to just delete 'solo' ads. Mind, I saidused to. But not any more! Why? Good question,and deserves an equally good answer.Just as many of you, I receive a number of Solo adseach day. They didn't appeal to me very much, becauseI figured they were just a waste of time.WRONG...!I was wasting my time by NOT reading them!Look, what's the REAL purpose of your subscribing to,and reading, any ezine?...

•Do You Have A Hidden Mailing List
?   by John Evans?copyright 2002 John EvansStrange as it may seem, I'll bet there are many of youout there who have mailing lists on your computer, orin your email program, and you're not aware of them.We have been marketing on the internet for a while, andhave never thought too much about marketing with email.Why? Well, for one thing there's so much talk about spamming that I just didn't want to get involved in it. Who needs that kind of hassle?But, every once in a while I like to go through...