Five Innovative Ways To Get The Word Out About Your Web Site

•Getting the Word out About Your Web Site Five Innovative
   by Catherine FranzWays1. Directory LinkingCreate a directory of web sites on a specific topic on asingle page on your web site. No more than 25 though. Themajor search engines will bounce you out if you have morethan 25 on a single page. Have your web site listed onother people’s web site. Again, if they are going to listmore than 25 on a single page, don't bother, their site isgoing to be black balled and it’s a waste of your time.This used to increase your rating in the search...

•Three NEW and UPDATED Ways to Advertise F R E E on the
Three NEW and UPDATED Ways to Advertise F*R*E*E on the   by Catherine FranzThe Internet is evolving so rapidly that what workedyesterday doesn't work any longer and what works today maynot work tomorrow. Like you, I am always looking for newand exciting ways to get the word out about my products andservices. I'm tickled pink when I come across a method thatis effective, f*r*e*e, and gets results.Here are three methods that I have tested for you alreadythat have worked for me. They will take...

•15 Website Elements That Attract Visitors
 by: Catherine Franz Here is a quick list of components that make a website attractive. They are listed in layers of attractiveness beginning with the must haves, to nice to haves. 1. State the website's purpose up front and clearly of the site. Do this as quickly as possible. The visitor needs to know immediately if they have landed on the right site. They also need to know what’s in it for me to stay here. If you don't provide this, they are gone. 90% of the sites on the Net don't...

•Get Information First Before Sending Them to the Affiliate
by Catherine FranzHonestly, I’m not a big affiliate fan because in the past Ihaven’t gotten 90% of the money promised either because theydisappear before they pay out or they have so manyexceptions -- paying out once a quarter, has to be over Xdollars first, etc. Another negative side is that some ofthem think that 10% commission or some low amount is worththe 20 hours it takes for us to sell it. Usually the 10%equal $10 and $10 isn’t worth my reputation even $1000actually.Today’s article is...

•Converting Web Site Home Buyers to First Contacts
   by Catherine FranzAccording the National Association of Realtors(R) (NAR)surveys completed between 1999 and 2003, 66 percent of allhome buyers stick with the first real estate agent theycontact. The number one reason stated was that buyersperceive all real estate agents to be the same. This meansthat two out of every three contacts that you receive whenyou are the first contact, you are most likely to get thebusiness.There are two major items that get in the way of this nothappening. First,...

•Going On A Word Diet
   by Catherine FranzThere are three ways to write a first draft. One is to inkwhatever surfaces, in whatever order without regard togrammar, spelling or staying on topic. After the freewrite, the points, and message extracted for notes or anoutline. Time is its adversary and clarity chisels its wayforward slowly.Or start with a plan that minimally includes a purpose,description, chosen structure, word count, objective,points, message, and possibly a mind map or outline.Patience is its...

•Developing A List Of Keywords For Marketing
   by Catherine FranzKeywords aren't just some words that allow search engines,like Google, to find your web site. They are also keyelements for creating attractive language to use in yourmarketing or advertising material. For instance places suchas: brochures, business cards, flyers, and ads. Keywordscan also fit well into speaking engagements scripts oraudiotapes scripts as well as audience handouts.It is important to create a keyword list for each product orservice you have. The keyword...

•Five Short Quick Tips on Web Page Titles
   by Catherine FranzBy Catherine FranzSearch engine spiders read and record page titles first.Here are five tips on how you can get the search enginespiders to read your titles and use them in theiroptimization process:1. Character count is important: Google's maximum charactercount for page titles is 83. Yahoo's maximum charactercount is 111.2. Don't use filler words like: and, for, the. They aredropped anyway by the search engines.3. Remove redundant or unsearch worthy words or phrases,...

•Marketing Lessons from Santa
   by Catherine FranzIf a nonexistent man can change the world and millions ofpeople with a message of joy then his marketing plan surelyworks. Right? Then what has Santa been doing right allthese years that we can learn from?Santa’s message is short--joy. His target market--children and the young at heart. When you think of nameSanta, you automatically associate it with giving, kindness,thoughtfulness, joy, magic, and usually a lighter heart.Yet, his campaign began long ago in another country...

•10 Ways to Get Your Flyers Noticed
by Catherine FranzAn inexpensive way to promote your services is to createvarious flyers and distribute them wherever you go -- pinthem to the bulletin boards at the library, bookstore,handout out at networking events, or playing tennis. Hereare 10 tips on how to get your flyer noticed and remembered.1. Include your picture. People like to connect with othersvisually. Color is great, yet black and white is fine too.2. Hook your prospective buyers with the headline in thetop line. For example,...