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Google s Trap DMOZ s Nap And Yahoo s Crap
by Dean PhillipsOn November 16th, 2003, Google commenced an update (the Florida update) which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization upside down. It is common to give alphabetical names to Google's updates in the very same way that names are given to hurricanes, and this one became known as Florida. In a nutshell, a vast number of pages, many of which had ranked at or near the top of the results for a very long...
Switchboard com The King Of Great Local Search
by Dean Phillips Forget about local search with Google, Yahoo! or MSN. They don't have a clue. When it comes to great local search, Switchboard.com is king!And no matter how hard Google, Yahoo! and MSN try, when it comes to local search, they'll never even be in the same league as Switchboard, because Switchboard.com gets it. Local search is what Switchboard does better than any other search engine or directory on the planet--period!You won't believe how easy it is to get incredibly...
Google Zombies Need To Wake Up
by Dean PhillipsOver the last couple of weeks, I've received more e-mails in response to my article, Google's Trap, DMOZ's Nap, And Yahoo!'s Crap, than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.Now even though I appreciate your e-mails and support, I need to make one thing...
Google Yahoo Pandora s Box And The Lottery
by Dean PhillipsIn the fall of 1990, the musical group Snap had a monster number one hit record called, I've Got The Power.Nowadays, a search engine and a directory (AKA) Google and Yahoo!--number one and number two respectively, have the power, and we handed it to them on a silver platter.The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry.Our stubborn and foolish reliance on search engines have helped to open up a...
Search com The Best Kept Secret On The Internet
by Dean PhillipsA Dean Phillips fan (her words, not mine) wrote me an e-mail asking, if I hate Google, DMOZ and Yahoo! so much, why don't I recommend an alternative search engine? I had to laugh, because I've been receiving a lot of those types of e-mails lately.However, to set the record straight, I don't hate Google, DMOZ and Yahoo!. I really don't. Hate is such a ridiculous waste of energy. I do have problems with the way they conduct business--but hate them, no. My articles are merely...
SEO The Good The Bad And The Ugly
by Dean PhillipsI seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, Google's Trap, DMOZ's Nap, And Yahoo!'s Crap was the hottest topic discussed on this particular forum.The aforementioned article was also bestowed the title of, Worst SEO Article Ever by someone on the forum.Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my...
Google s Wonderland Trouble In Paradise
? by Dean PhillipsThe fairy tale existance of Google is starting to experience shockwaves.So, what's the source of these shockwaves? Click fraud. As my readers know, I've written several articles on the subject of click fraud, suggesting that since it's the market leader, Google should take a more proactive approach with the problem of click fraud.Until now, Google has been mostly quiet about the subject, issuing this single statement to the Securities and Exchange Commission: We are exposed...
Arrogant Overture Placing Greed Ahead Of Their Customers Needs
by Dean PhillipsAccording to the dictionary, the definition of the word overture is as follows:An opening or initiating move toward negotiations, a new relationship, an agreement, etc.; a formal or informal proposal or offer. Hmmmmmmmm...very interesting definition--especially that part about a new relationship.I think pay-per-click giant Overture should look up the definition of their own company name, because they appear to be breaching their relationship with their customers big...
Wimpy Google And Michael Jackson Birds Of A Feather
by Dean Phillips Google Inc. is suing a Houston-based company for allegedly clicking on sponsored links to fraudulently boost advertising revenues. Google filed a lawsuit two weeks ago in Santa Clara County Superior Court in California against Auctions Expert International LLC. Google is accusing Auctions Expert of abusing the Google AdSense program, in which web publishers display Google's pay-per-click ads and receive a share of the revenues.Auctions Expert joined AdSense in August 2003,...
Google AdWords Like Playing The Lottery
by Dean Phillips A dollar and a dream, is all you need said the television commercial. The lure of the Lottery is a seductive one: plunk down a dollar and you might become a millionaire for life. The promise of pennies from heaven makes the Lottery a daily habit for millions. People flock to convenience stores every morning to buy a newspaper, a cup of coffee, and a lottery ticket.I see that same kind of passion and unrealistic dreaming among Google AdWords advertisers. Why? Because they...
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