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Mamma com A Great Alternative To Google And Yahoo
by Dean Phillips In keeping with a promise I made to my readers, here's another great alternative to Google and Yahoo!: Say hello to Mamma.com! Mamma.com is a metasearch search engine. A metasearch search engine actually compiles search results from a variety of sources. When you enter a query at Mamma.com, you actually submit your query to the top search engines on the Internet, and then merge the results eliminating any duplicates. It searches Google, Business.com, Findwhat, About,...
Michael Jackson Classic Marketing Blunders And Your Wallet
by Dean PhillipsYou couldn't help but be captivated by the unbelievably cute kid with the amazingly controlled falsetto voice and electric dance moves. He was only 10 years old, when he exploded onto the music scene, along with his brothers as the lead singer of the Jackson 5, but he had the stage presence of a twenty year veteran. Before or since, I haven't seen a child that talented, that gifted, that dynamic, that charismatic!I'm talking about Michael Jackson, of course. The whole world...
Pay Per Call Advertising Is It The Next Big Thing
? by Dean Phillips Is a phone call better than a click? Pretty soon advertisers will be able to make the final call on that question. Advertising developers are pushing a new type of paid search ad dubbed pay-per-call. The technology for pay-per-call was actually introduced in April by Ingenio, a San Francisco-based company that develops technology for delivering online ads. Five-year-old, privately held Ingenio has 90 employees and expects 2004 revenue of $65 million to $70 million, says...
Search com The Best Kept Secret On The Internet
by Dean PhillipsA Dean Phillips fan (her words, not mine) wrote me an e-mail asking, if I hate Google, DMOZ and Yahoo! so much, why don't I recommend an alternative search engine? I had to laugh, because I've been receiving a lot of those types of e-mails lately.However, to set the record straight, I don't hate Google, DMOZ and Yahoo!. I really don't. Hate is such a ridiculous waste of energy. I do have problems with the way they conduct business--but hate them, no. My articles are merely...
Google Zombies Need To Wake Up
by Dean PhillipsOver the last couple of weeks, I've received more e-mails in response to my article, Google's Trap, DMOZ's Nap, And Yahoo!'s Crap, than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.Now even though I appreciate your e-mails and support, I need to make one thing...
Azoos Search Engine An Unbiased Review
by Dean PhillipsSomeone sent me the following e-mail today:Your site is missing from Azoos.Com's Internet search engine! To submit it, simply click the *ADD URL* button found at www.azoos.com. As one of the Internet's 20 most visited unique search engine databases, Azoos offers sites like yours valuable traffic that only your competition is enjoying! Submitting your site to Azoos takes only ONE minute and GUARANTEES INCLUSION .... TODAY!Thousands of users visit Azoos EACH day but can't find...
The Truth About Search Engines Playing A Game You Can t Win
by Dean Phillips If you go strictly by the numbers, Yahoo, MSN and Google are the Big 3 of search engines and directories. Between them, they index millions and millions of pages in their directories. Although Google claims to index over 4 billion. However, that's a subject for another day. The point is, out of all those millions and millions of pages, there's room for only a very few websites at the top of the results pages.That means, if you go strictly by the number of indexed web pages...
The Truth About Overture s Pay Per Click Program
by Dean PhillipsBefore Google's AdWords, Overture was the preeminent pay-per-click program. It's still a monolith in its own right that deserves a closer look.Overture's pay-per-click program actually consists of four different programs: Precision Match, Local Match, Content Match and Site Match. However, for this article, I'm just going to be talking about Precision Match.Precision Match (formerly Pay-For-Performance Search). According to Overture the program allows you to: * List your...
How To Get Free Publicity For Your Home Business
by: Dean Phillips
Did you know you can get free newspaper and television advertising for your home business? How? Just pick up the telephone and call your local media and tell them all about your home business. If they think your home business is interesting enough, they'll come out and interview you, and just like that--free publicity!
You might not know it, but this occurs much more often than you realize. Why? Because the media loves doing those kinds of community interest stories. It...
SEO The Good The Bad And The Ugly
by Dean PhillipsI seem to have created quite a stir, on a particular SEO forum recently. In fact, rumor has it, at one point, my article, Google's Trap, DMOZ's Nap, And Yahoo!'s Crap was the hottest topic discussed on this particular forum.The aforementioned article was also bestowed the title of, Worst SEO Article Ever by someone on the forum.Why all the animus? I have no idea. Perhaps they view me as a threat to their livelihood. Whatever the reason, certain SEO's seem to be taking my...
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