bharatbhasha.net


Free Articles  >>  Computers and internet >>  Page 608  >> 

Paradigm Of Ecommerce Success



Every business starts with an equal chance of success. A Successful business is one that avoids those mistakes, which causes financial disaster. This paradigm is created from practices typically followed by small business owners.

Follow your passion.

A successful businessperson loves what they do. They believe in their business. They do not start a business to pay bills. The natural businessperson loves working with people, loves the challenge, has an eye for color and design, feels energized when faced with a challenge, and takes pride in their achievements.

Learn how to run a business.

You do not need a degree to run a successful business. However, you do need to do the job right. Ecommerce is not a stagnant industry. It has a life of its own. It changes constantly. Constant learning is as important as business plans or hiring the right employee.

Write a Business Plan.

The most common mistake made by new business owners is in believing that a business plan is only required if they need a loan. This is wrong. A business plan is a blueprint of your company. It outlines today's budget and tomorrows plan of action. Without a plan, a business will never grow beyond meeting this month's bills and stocking this season's products and hoping that things will improve.

Start preplanning while still employed.

The research and planning stage can take a few months to a few years. Smart business owners take the time to create a complete business on paper before they start building the real business. Many business people continue to work for other companies after they open their doors to customers. They do this and then reinvest the profits back into the business until it is strong enough to pay both the company's and their personal bills, even in slow times.

Know your customer.

I have read many case studies where business owners describe the euphoric feeling of opening their doors on day one, anticipating a crowd for their grand opening sale, only to spend the next few hours staring into an empty store. Joining business-networking groups, attending trade shows, and becoming involved in local organizations offers a chance to introduce yourself to the community, creating a buzz for your business.

Find a mentor.

There is not enough time in the week to complete every task efficiently. It will not take long before important jobs remain undone and your enthusiasm for self-employment dies. Join business groups, and find coaches, consultants, and friends who are willing to offer advice and suggestions. I personally belong to a small group of business people who gather to brainstorm and share ideas.

Visit the Chamber of Commerce and hire a Business Lawyer. They can prevent legal and tax issues before you incur costly fees, fines, and even lawsuits.

Manage your time and hire help.

Most small business owners cannot afford to hire professional help from agencies and established businesses. However, the world is full of freelance professionals who are just as educated and experienced as their employed counterparts, but their services cost must less. Time is premium for small business owners. It is not free. Each hour has a monetary value. Taking time to learn how to write contracts, act as secretary, learn how to run bookkeeping software, create an advertising campaign, and manage employees can be far more expensive than hiring a virtual assistant (secretary that freelances from his/her home) or a freelancer to take over these tasks.

Never borrow money to pay operating expenses.

Debt weight and interest can sink a business before it has a chance to succeed. A good rule is to save six months of operating expenses before opening to the public.

Do not shop until the start-up capital is in the bank.

Bankruptcy sales and liquidations are hard to ignore. All that display equipment, cash registers, security equipment, and miscellaneous items going for pennies on the dollar. Buying equipment at a discount price and storing it is a great idea. However, it is possible to spend so much money on equipment that nothing is left to stock the store.

Allow two months for renovations, purchasing, and hiring.

The ecommerce industry is ripe with stories of stock that arrived three days after the opening sale, disasters caused by a rushed hiring process, or a new owner who greeted customers on opening day with a hammer in their hand and the odor of paint in the air.

The ecommerce industry is a volatile one. The first step toward success is building a strong foundation for your business.
About Author Mark Walters :

Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html


Article Source: http://www.bharatbhasha.net
Article Url: http://www.bharatbhasha.net/internet-and-computers.php/65575


Article Added on Sunday, September 16, 2007
Other Articles by Mark Walters

Does Outsourcing Pay In The Ecommerce World
It is a proven fact that outsourcing different jobs makes financial sense in the brick-and-mortar world, but when is it time to hire out work in the ecommerce world? Too many small business owners cripple themselves. They fall into a work at home small business opportunity mindset and limit their opportunities for success. The fact is, many small businesses increase their profits dramatically by outsourcing different aspects of their business. Search Engine Optimizing SEO is the number one...

How To Avoid Crash And Burn In Your Ecommerce Website
We've all seen sites that shoot to the top, almost as if by magic. They start receiving 500 000 hits a month, then a week, then a day. Most ecommerce businesses watch in envy as these gurus make vast amounts of money. Then, something happens and they slip. Their page rank drops, and when we check our keywords, they no longer dominate the front page. Most of the time the reason for an ecommerce web site losing its rank and hits is based on one of the following ten mistakes: #1: A `Wiz' SEO...

Should You Put Google Ads On Your Ecommerce Site
One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website, or not. Many sites are using video advertisements to improve the look and feel of their sites. Others are hoping that PayPerClick will offer a passive source of income, but this short-term thinking may cost the company serious profits. The purpose of a PayPerClick ad is to take a visitor from your website and put them on another website. This person leaves before they ever see the...

How To Build Embedded Links
All ecommerce businesses employ embedded links to improve their Page Rank, and to lead customers from one area of the website to the next. One of the most common is `Click Here'. These lead to the website's most important pages, buy now pages, and squeeze pages. Most webmasters discount these links as unimportant. Unfortunately, they can throw a website's SEO campaign out of whack. Think of it, the ecommerce site invests months of work, and countless dollars in graphics, images, and content...

How To Use Chats Podcasts Teleconferencing To Enhance Your Ecommerce Business
As the internet grows to accept new technology, ecommerce businesses learn how to develop tools that will attract customers, increase Return On Investment (ROI), and give them the edge over other ecommerce sites. Two of the most useful tools are podcasts and chats. There are a few draw backs. Many web hosting companies will not let their members host podcasts or chats from the servers. The ecommerce company may have purchased enough bandwidth, but podcasts and chats are heavy draws on the...

Advanced Internet Marketing Techniques
There are some common mistakes that can destroy a thriving ecommerce business. Most of them are easy to avoid, but some of them sideswipe business owners in their simplicity, and can leave a thriving business at the bottom of the pile for months. Here are some advanced Internet Marketing techniques to help webmasters avoid sabotaging their business websites. Landing Pages A common mistake is not paying attention to landing pages. Many ecommerce businesses make landing pages and leave it at...

Ecommerce Advertising Vs Website Optimization
One of the biggest propaganda campaigns on the Internet is that `advertising is dead, long live optimization.' Thousands of ecommerce business owners and Internet Marketers are chanting the mantra like thousands of football fans chanting for their favorite team after a victory. It will take many months, maybe years, for the excitement to wane, the fanfare to fade, and people to start rethinking the wisdom of following a trend without analyzing the validity of the claims. It is easy to believe...

Will Video And Audio Boost Ecommerce Profits
The newest trend in Internet marketing is video, audio, and animations to help keep the customer's interest. At the bottom line is every ecommerce business owner's main concern, decreasing ROI (Return On Investment). The opportunity to increase profits is real, but like everything, the tools must be used properly. This is not an area where `good enough' is really `good enough.' Internet Media quality is as important as any other media quality. This is no time to let your uncle use his...

How To Set Up A Shopping Cart
Mistakes in designing and configuring a shopping cart can result in abandoned shopping carts, customers leaving in frustration, and lost income. Most ecommerce owners never think of configuring the site when buying it. They just look at the images and graphics. They want easy to understand stats, and a site that is easy to build. It isn't until the site sits on the web for months, and the sales are dismal, that these ecommerce business owners start looking at the site from the customer's...

Advanced Article Writing For Content Management Systems
As the ecommerce world wakes up to the importance of content management systems, the programmers are building easier to use, and more powerful CMSs to handle the demand. Some of the most powerful are free, like Drupal. Free content management systems do work well, but free doesn't mean easy. A good programmer can build a content management system for under $2 000.00. Once built, the CMS is placed in the hands of the business owner, and this is where the problems start. Titles The title is...

Click here to see More Articles by Mark Walters
Publishers / Webmasters
Tell A Friend
Leave A Comment!
Download this article in PDF
Report Article!
Search through all the articles:


228 Users Online !
Related Articles:
Latest Articles:
 
computers and internet >> Top 50 Articles on computers and internet
Category - >
Advertising Advice Affiliate Programs Automobiles
Be Your Own Mentor Careers Communication Consumers
CopyWriting Crime Domain Names DoT com Entrepreneur Corner
Ebooks Ecommerce Education Email
Entertainment Environment Family Finance And Business
Food & Drink Gardening Health & Fitness Hobbies
Home Business Home Improvement Humour House Holds
Internet And Computers Kiddos and Teens Legal Matters Mail Order
Management Marketing Marriage MetaPhysical
Motivational MultiMedia Multi Level Marketing NewsLetters
Pets Psychology Religion Parenting
Politics Sales Science Search Engine Optimization
Site Promotion Sports Technology Travel
Web Development Web Hosting WeightLoss Women's Corner
Writing Miscellaneous Articles Real Estate Arts And Crafts
Aging


Disclaimer: The information presented and opinions expressed in the articles are those of the authors
and do not necessarily represent the views of bharatbhasha.net and/or its owners.


Copyright © AwareINDIA. All rights reserved || Privacy Policy || Terms Of Use || Author Guidelines || Free Articles
FAQs Link To Us || Submit An Article || Free Downloads|| Contact Us || Site Map  || Advertise with Us ||
Click here for Special webhosting packages for visitors of this website only!
Vastu Shastra

Linux Hosting Provided By AwareIndia