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Ideas on How to Personalise an Executive Gift



If you think hard about why you are giving a personalised executive gift, it is probably because you have decided to do so for one of a number of reasons.

One could easily be the most common, which is that you feel you should give a personalised executive gift because “it’s the right thing to do”, another reason is because you genuinely value the relationship with the supplier, employee or customer that you are going to present with a personalised executive gift. One other reason, which is becoming more common now, is that you are ordering a personalised executive gift due to a customer service issue, commonly now called service recovery.

It is important therefore to think clearly about the reason you are going to give the personalised executive gift, and what the recipient is likely to use it for, before you even start to choose the message, or the personalisation method.

Having decided the ‘who, why and how much’ questions, you can now move on to selecting a product that fits with the criteria you have defined, so an as example, lets imagine that you have a new product launch, and you have invited a small number of key clients to a dinner, consisting of both male and female executives that you want to give a personalised executive gift to help commemorate the new product launch.

I suggest that you don’t give every one at the dinner the same item, lets face it you would not give everyone in your family the same gift at Christmas, so why should you do so for you most important clients when it comes to presenting them with a personalised executive gift.

Have a think about the type of person they are, do they work from a home office, are they mainly on the road, do they work from an office. If they truly are a major client, you will know a lot about them, for instance the colours they wear, whether they are the technology savvy, or do they prefer more traditional working practices.

Once you have used all of this knowledge to select a personalised executive gift, you then move onto what can be the hardest part of all, the way you personalise the gift.

The good news is that with the excellent availability of personalised executive gifts online, you can now order a single item to be engraved or embossed with words, initials, a logo or a message, and have it delivered in a day or so, whereas in the past, you were committed to buying hundreds of an item all with the same logo or, and had to wait weeks, or you had to buy a gift in a retail store, then find your local engraving store to have the message added, which does not suit everyone, particularly where time is short.

Good online personalised executive gift sites will allow you to choose you whether you want a personalised executive gift with engraved initials, or engraved words, a company logo, or even all three, so you have plenty of scope to get the message just right.

The final decision on what how to personalise the gift is yours, but I would think very hard about having too much on the product, particularly if it is a personalised executive gift that will be used personally rather than left on a desk. As an example, a beautiful nappa leather jotter will be perfect with just initials elegantly embossed on one side, it will show you put extra effort into choosing and the personalising of the gift. This will make sure that the recipient uses the gift, it will be welcomed and treasured forever, whereas if you foil block your company name, logo and address all over one side, chances are they will think you are trying to advertise your company rather than say thank you to them.

Most important of all, when you present the a personalised executive gift to the lucky recipient, always do so in an elegant way, never ask or expect them to open it in front of you, and ideally, always give the gift beautifully packaged in a gift box with tissue and a substantial gift bag at the end of the evening or meeting so that when you have said thank you and they are leaving, you pass then the personalised executive gift as a final show of your appreciation, I promise you that having chosen the gift carefully, and given great though as to how you personalised it, then elegantly presenting it at the end of the meeting, you will gain even more respect from your customers, colleague or supplier.
About Author Jo Varley :

Jo Varley is the founder and Chief Executive Officer of Ice London, http://www.ice.co.uk/ the leading provider of elegant gifts such as luxurious leather, silver plated and Swarovski crystal decorated items, available through retail stores, gift distributors and online a http://www.ice.co.uk/


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Article Added on Monday, January 5, 2009
Other Articles by Jo Varley

•How to Personalise an Engraved Executive Gift
If you have read my articles on how to personalise an executive gift you will have seen that there are many ways to achieve the perfect results. In this article I want to explore further the options you have when choosing an engraved executive gift to give to your valued clients, suppliers or colleagues. The most obvious way of personalising an engraved executive gift is to add the person’s initials; this makes the gift highly personal, and can show that you really have thought about them and...

•Choosing an Engraved Fathers Day Gift
When it comes to choosing a fathers day gift and the problems that can bring,I can speak from experience here when I tell you that choosing and buying a perfect fathers day gift is probably the biggest challenge of the year and one that can cause everyone a lot of stress I don’t know anybody that tells me they find it really easy to buy presents for fathers day each year, not least of course because many people have two or more children, and also have grandparents that also come into the gift...

•How To Select A Ladies Corporate Gift
Times are changing, the glass ceiling has some growing cracks in it, and more and more decision makers in business are women, so selecting the right ladies corporate gift is as important as any other element of your marketing strategy. Finding suitable ladies corporate gifts has always been a challenge, but with some planning and by avoiding silly mistakes, you can make the presentation of corporate executive gifts to ladies without any worry other than how many times the recipient will say...

•Selecting a Personalised Leather Gift
There is nothing more luxurious than the soft feel of a beautifully made and finished fine nappa leather accessory such as a wallet, jotter, notepad or folder, the softness of the leather, and the wonderful feel, makes owning and using an elegant leather item a real pleasure. With so many of the high end luxury brands offering a huge selection of personalised leather gift models, colours and finishes, it can sometimes be a daunting task to select a leather gift that you want to have...

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There is a new trend of giving wedding gifts for guests and for guest gifts for other celebrations that started in the USA around the turn of the millennium, and is now becoming highly popular in the UK. When you invite individuals or couples to your celebration, you are invariably committing them to expense and silly as it sounds, some inconvenience. Whether it is the present, a new outfit, travel, or arrangement of a baby sitter, the guest often has to put a great deal of effort into the...

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From the term ‘diamond paperweight’ one may assume that the function of such an interesting item is somewhat limited. However for those prepared to think a little outside the box, the diamond shape paperweight is not only a paperweight but also a stunning and elegant decorative item that will be treasured forever and enjoyed by all who hold and see it. The most obvious use of the diamond paperweight is that it is an essential part of any office or home, table or desk. It brings a sense of...

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