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LCD and Plasma Rentals Create a Winning Image For Your Business
Compelling video displays are the key to drawing attention at your trade show booth. LCD and plasma display rentals offer an affordable way for you to make a strong visual statement on the trade show floor.
How Companies are Using LCD and Plasma Displays
Video displays have witnessed an extremely fast evolution over the past few years, as static images and text have given way to elaborate and vibrant color video displays. A convergence between technology and technique is largely...
Signage Design For Interactive Digital Displays
Signage design is critical to the success of digital advertising displays. The elements used in the sign depend in large part on the type of business you are running, but also on the intended goals of the signage.
For example, if you are selling trendy clothing to young consumers, your signs will likely focus on cutting-edge photography and lifestyle clips that show beautiful people doing exciting things while wearing your clothes. If you are a food retailer or general merchandiser, you will...
Digital Retail Signage Color it Green
A lot has been written about the cool factor of digital retail signage. With their use of static images, video and animation, the eye-catching effects of digital signs have been proven time and again in a wide range of marketing studies.
The many possible uses of digital retail signage are also well documented. From advertising to wayfinding to entertaining, retailers have found countless ways to use this highly effective communication tool.
What is not so well known is the green factor...
Small Businesses Reward Themselves With Digital Signage
Smaller businesses are in the perfect position to reap the benefits of digital signage. Their specialized markets and need to attract responses from specific clientele is solved efficiently through marketing strategies employed by digital media.
Budgeting Concerns
Smaller businesses come with smaller budgets. Lets face it, they cant all be WallMart. Nor would we want all business to be big businesses; there is huge growth in small business in North America. However, the caveat is that small...
Big Businesses Go Environmentally Savvy With Digital Signage
The world is becoming more and more environmentally conscious, and as this consciousness has become a mainstream concern, customers are demanding that retailers take steps to ensure their businesses are environmentally savvy as well. With digital options, even big businesses are showing that they are supporting the environment.
Saving Paper with Digital Signage
Mass marketing for retail, especially in larger retail outlets, used to be done with posters, flyers, and other paper displays. With...
Digital Signage Networks and Higher Learning
Why are digital signage networks popping up on campuses across North America? Because they are one of the few media still being heeded by people 18 to 24 years of age.
While digital signage networks are novel enough to generate oohs and aahs among audiences of all ages, it is the university and college-aged crowd that is the most responsive. Conversant with technology from a very young age, they are highly receptive to messaging delivered via digital signs. And with the potential for...
Dynamic Digital Signage Industry Keeps Growing and Innovating
Dynamic digital signage is a phrase often used as a synonym for digital signage, electronic billboards and narrowcasting. It is an appropriate term as well, when you consider how dynamic digital signage really is.
In North America, growth in digital out-of-home advertising has been in the high double digits over the past few years. Businesses in Western Europe have also jumped on the bandwagon. A recent report by Research and Markets showed trends similar to those in North America revenues...
Digital Retail Signage A Study in Effective Design
To be successful, digital retail signage content needs to be planned and executed with certain goals in mind. It must:
Speak directly to the target audience
Meet the expectations of that audience
Suit the retail environment, i.e. be of the right format and length
Meet the retailers goals for entertaining viewers, informing them, marketing to them etc.
If digital retail signage can meet all of those goals, it will help the retailer build its brand and market its products. If it can...
Digital Signage How To Do It Well
A few recent experiences with digital signage offer some insight into best practices for the content the signs contain.
Lets start with the commuter train I recently took into the city. Small screens were distributed throughout the train car. They appeared above the seats on either side of the car, with perhaps four or five screens per side. The main focus was a news feed from a national TV network, so I assumed the goal was to keep people occupied while they rode. The screens were visible,...
Trade Show Computer Rentals Stay Ahead of the Technology Curve
Trade show computer rentals are the answer to the increasing demand for techno-wizardry and cost effectiveness on the convention floor.
Some of the trends predicted for the trade show circuit in 2009 include:
Cost consciousness The recession is making many companies rethink their marketing strategies. Savvy business leaders know that cutting out their marketing is not a wise move. Instead, they are trying to market more efficiently. To get the technology they need many are choosing to...
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