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•Using Viral Advergames For Worldwide Advertising and Marketing
Branded online games are being used more and more as an advertising medium by everyone from small businesses to big worldwide brands, but can branded games really help as part of your marketing efforts?
Branded online games (or Advergames as they are commonly known) can be one of the most effective viral marketing agents, if used correctly. Unlike traditional advertising and marketing methods, Advergames can engage your audience and encourage repeat interactions with your brand, making the...
•How to Make Money From Your Flash Games
Using your own Flash games it's possible to make a good regular income to help finance future projects and eventually make a career of developing Flash games. Using a combination of the following 5 methods makes this possible:
1) In-game Advertising
The first and most obvious way to make money from your Flash games is using in-game advertising. There are a number of in-game advertising networks that you can use, the most popular being MochAds. It's fairly easy to get these ads up and running...
•How to Guarantee Success With Branded Online Games
Fun interactive web based content is being used more and more to get visitors onto websites and keep them there. But what can we do to guarantee the results we need?
Many people still buy into the idea of actual Viral Marketing when it comes to their branded game. The fact is campaigns rarely go truly viral. Don't think you can put your game on your website, tell a few people and then wait for the whole world to find out about your game via word of mouth.
It's becoming more and more difficult...
•Is Viral Marketing Better With Videos or Games
Although most people still associate viral marketing with video and YouTube, achieving satisfactory results with commercial viral video marketing has become difficult, due to over saturation. Viral games however can still provide great results, almost always surpassing those of video campaigns, here's why:
Viral game seeding is easier and provides more consistent results
There are many online games portals and community sites that will feature and actively promote your game for free. It's...
•Dispelling the Myths About SEO in Flash Web Design
The common belief is that because search engines don't index the content within a Flash website properly, the technology doesn't mix with SEO. The 'content is king' message is everywhere you look. Anyone with little knowledge would assume that your website needs to be HTML, with lots of keyword optimised text on each page and many pages, to do well with the search engines. But is this really true, or is it just a fallacy which IT based web 'developers' would have you believe in order to sell...
•Using Microsites For Highly Focused Internet Marketing
Most businesses use one main company website, some use a series of smaller, focused websites in addition to their main company website. Which is the best way to go about marketing a business with a number of distinct products, services or events to advertise?
One of the big problems with using just one main company website is having many pages with all your products or services in one place can make it easy for your visitors to get sidetracked, confused, or just struggle to find what they were...
•How Much Do I Need to Spend on My Advergame
Advergames are seen by many marketers as just a way to get an advert for their product, brand or service placed on other websites and in front of their visitors. Often this means they think the best thing to do is spend as little as possible to achieve this. But why should you spend more on your custom advergame?
Trying to convince most marketers of the merits of spending any more than the bare minimum on any project can be an uphill struggle, advergames are no different. The problem is you're...
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