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Killer Sales Copy Formula
by Al MartinovicA good formula when writing sales copy be it for your website, an email to potential customers or prospects, placing an ad etc. is by using 3 simple steps. Step 1 - Create a problem What is your customers or prospects biggest concern or problem? Define what it is and write about it. Everybody has some kind of problem whether big or small that interests them in your product or service. Step 2 - Agitate Them Make the problem larger than life. Tap into their emotions. Pour salt...
5 Powerful Ways To Get Zero Sales From Your Website
by: Al Martinovic
I want you to imagine a lemon. In your mind's eye, see its yellow skin. Imagine cutting it in half with a knife. Now pick up the one lemon half and bring it up to your mouth and suck on the juices.
Do you notice how sharp the tangy lemon juice could be? Does it make you pucker? Do you notice how your mouth is watering?
...Good!
Now you realize the power of words!
See, one thing I was good at in the beginning of my online career was not getting any sales....
The Ugly Side Of Internet Marketing What The Gurus Won t Tell You
by: Al Martinovic
Did that headline grab your attention?
I have experimented with many different headlines on my sites and found that you can take the same sales letter yet your sales will increase or decrease depending on the headline you are using.
That's nothing to sneeze at! Your headline can literally make or break your advertising campaign.
The headline is the most important part of any sales letter. It has to grab your prospects attention by dangling the proverbial carrot in...
How One Free Advertising Method Can Transform Your Income
by: Al Martinovic
A great way to get the word out about your business in a hurry is something so simple and effective yet few marketers online take advantage of it.
What if you can advertise for free and get potentially thousands of people to see your message? What if this same concept is viral and starts spreading all over the internet?
What if this same concept builds trust and credibility and brands you online as an expert? What could it possibly be?
It's staring you right in the...
How A Few Simple Strategies Can Explode Your Income
by Al MartinovicIf you are involved in an mlm or affiliate program, there are some important strategies you should be employing to achieve the best results. First, you need to create your own website about the opportunity you are promoting as you are limited in what you can do with the website given you by most programs. Second, Get your own dot-com! It will give you credibility and show that you are serious about your business. You can get one for under $10 these days. Now, the most...
How To Automate Your Sales
by Al MartinovicAre you capturing your prospects email addresses and using a follow-up system? There are different ways to capture an email address. You can put a form up on your site to have people join your list or use popups or exit popups, to just name a few. The 2 most important aspects of capturing an email is: 1) Create an effective headline - Your headline will strongly determine whether your prospect will opt-in to your list or not. Make your headline enticing. 2) Offer a freebie of...
Power Words And Phrases
by Al MartinovicI like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence. You can generally find alot of power phrases when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use. They are also great for writers block too. When I am stuck in the middle of writing, I'll...
Are You Selling Hotdogs Or Pretzels
?
by: Al Martinovic
I live across the river from New York City and on the days I make my way over there, the one thing you immediately notice are the smells of the street. No... not that smell. I'm talking about food.
You'll find all sorts of vendors selling food on the streets. But you won't see 20 different hotdog vendors crowded onto one street corner. Common sense tells you that you won't make much money when you are competing with a bunch of other vendors on one corner who sell the...
Color Psychology in Marketing
by: Al Martinovic
On the internet we don't deal with face to face selling. The internet is a visual and psychological medium. The words, or sales copy, on your website have by far the greatest psychological impact on your visitors and thus becomes your most important communication and sales tool.
But another important psychological aspect of your website that is often overlooked are the colors. Yes, that's right... I said colors.
Just as you use words to express yourself, colors can be...
They Didn t Think I Could Earn A Full Time Income Online But I Proved Them Wrong
by: Al Martinovic
When I first attempted to make money online I was so naive just like any newbie. But I learned from the school of hard knocks. I learned by trial and error and by just doing.
In the beginning I submitted my site to every search engine under the sun. I tried traffic exchanges, banner exchanges, FFA's, safelists, online classified ads etc. and not surprisingly I got zero results. If anything... I was very good at getting sp-ammed.
I wasted weeks and even months of my...
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