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The total US Interactive marketing Spend in the year 2010 is expected to reach around US$ 30 billion, which is 13% of all ad spend and shows 13% year to year growth also. According to a study about 69 percent of small business advertisers expected that their spending on online advertising for 2010 would be equal to or greater than last year. Among their criteria for selecting advertising opportunities are rates, proximity of the ad vehicle to business prospects, and repeating what they have done in the past. Around 50 percent of small business owners believe online advertising is effective -- a number considerably higher than the rank they gave direct mail (32 percent), yellow pages (28 percent), and newspapers (27 percent). According to another research SMBs currently only spend around 11% of their budget online, this is still a significant rise from 4% just a few years ago. It estimates a 275% increase in spending on streaming audio and video ads and around a 140% increase on email and direct ad spending in next few years. The study also recommends that by 2013, the spending habits of SMBs are likely to be very different than today, when their interactive buys consist mainly of paid search (accounting for 85% of online advertising). In five years, 68% of their spending will be on paid search and video. For the time being the survey suggested, email marketing continues to be the most popular online channel among small businesses, ahead of online search, display advertising and social media marketing. In 2010, many small businesses plan to spend the same or more on the following online activities: 57% on email programs to current clients. 57% developing a company website. 55% on email programs to potential clients.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/marketing.php/204675 Article Added on Friday, January 15, 2010
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