Marketing in Phoenix Customer Service Collapses Can Undermine Marketing Efforts

•Marketing in Phoenix What Message Does Your Brand Send
To the degree it is recognized, your brand sends a message to your prospects. It can work something like this in the consumer’s mind: “(Your brand here) is: • a good ‘place’” • good, but too expensive” • ok, but too cheap.” • well-suited to my needs.” • not for me.” • don’t know what it stands for.” As a Phoenix marketing agency and 33-year member of the Arizona advertising and public relations community, we’ve learned that the possibilities are many and varied, but they don’t have to be....

•Marketing in Phoenix 10 Fatal Flaws in Marketing
Whether you are heading a Phoenix marketing agency like I have for 34 years, or selling dresses in Dallas, you probably have come to the conclusion that even making an occasional marketing mistake may be far better than not doing any marketing at all. But, as we at our Arizona advertising agency have learned, it is nonetheless true that avoiding some of its inherent pitfalls can be quite beneficial to your business health. Here, then, is a list of 10 things to avoid when planning and/or...

•Phoenix Marketing Perspectives Is This a Missing Link
Public relations in Phoenix and other top growth markets is very fluid. For example, after being a member of Linkedin for a couple of years, I recently found the time and decided to actually get involved with this venerable business/social networking site that was launched in May of 2003. Bulletin to some of my Arizona advertising brethren with whom I’ve recently discussed it: It works! Let me count the ways (so far): 1. Reunions - First of all, it induced and enabled me to reconnect with a...

•Strategic Marketing Seven Steps to Effective Marketing
Step 1: Focus on your core product. An Arizona Advertising pro told me that a very successful e-newsletter entrepreneur has built his business around this mantra: Prospects buy when they trust your value is applicable to them and believe your company is stable. This strong position allows him to constantly check up on the services and value he's providing his customers. Keep this statement in mind as we go through the rest of the seven steps, because internalizing this mantra is the key to a...

•Marketing in Phoenix Why Trust is Marketable
Trust it marketable because it offers prospects a reason to make a purchasing decision with a relatively low level of fear and/or apprehension. It is a win/win for marketing, advertising and public relations pros and their clients because it provides clients a measure of freedom and confidence in acting, and marketing agencies a nonpareil differentiator. It can be a win/win only if it proves to be justified and honored by the marketing agency and appreciated by the client. More than a...

•Marketing in Phoenix Making a Marketing Plan Work
The main reason that many marketing plans in Arizona or anyplace on else don't work is that they are not allowed to. That is to say, most companies don't have an actual marketing plan. Oh, yes, they plan to sell things, but, most often, in an amazingly haphazard way. On the whole, advertising in Phoenix is as good as that in any large metropolitan area, but too often it can lack impact because it may not have resulted from sound planning. A marketing plan, in reality, is a map. And if you...

•How do You Spell Success
Everyone spells this familiar word the same way. However there is one notable difference. Being involved in strategic marketing for three decades-plus, we’ve noticed that some people – albeit a distinct and distinctive minority, at that – spell it with a capital “S,” while most people, if they even are fortunate enough to achieve it to any degree, seem content to spell it with a small “s.” By that, I mean most people we’ve noticed from our viewpoint within Phoenix advertising circles seem...

•Marketing in Phoenix From Marketing Partners the Case For Outsourcing
Results of a recent survey by the Yellow Pages Association revealed the following: Almost two-thirds of small business owners say they do not seek external marketing help. What I find particularly interesting about this quote are the words do not seek. One can only presume from this that a clear majority of business owners do not consider outsourcing marketing support to even be a reasonable option. Of course, there may be a variety of reasons for this, just as there are a number of reasons...

•Phoenix Advertising Agency Head Interacts With Business Owners
As a marketing consultant, I was invited to be a faculty member of the Business Success Institute, a fledgling creation of the Greater Phoenix Chamber of Commerce, through which business owners and managers are brought together for lectures and workshops on finance, human resources, sales and marketing. Being active in Arizona marketing, I was gratified to see how The Institute gained a lot of momentum due to a format that brought people together to listen to speakers and discuss subjects of...

•Marketing Agencies From Marketing Partners of Phoenix a pastorized Message For Marketers
I heard a pastor talk to a group of business people a couple weeks ago. Perhaps there were more than a few in the assemblage of about 100 who wondered just what it was that the preacher man could say that would have a bearing on them, particularly in a business sense. It wasn’t long before they realized that the words he was delivering amounted to more than just a generic message of good will and love for our fellow man amidst this, the holiest of all seasons. Actually, his message was one of...