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We discussed very little about the Website Content option which is the second part of this powerful tool. With this tool you can find keywords based on your website content. With the keyword tool you have chosen the keywords and phrases you felt would be the correct keywords for your particular opportunity. The website content tool will let you enter the URL of your business website. The AdWords system will then scan your website page and suggest rich relevant key words and phrases. With this two step process you have just added possibly another 200 additional keywords and phrases that Google has suggested which could help get better exposure for your site. Google does not guarentee it will help, however, if Google has suggested those entries, I'm sure those words and phrases will help in gaining "Top Positions on Google." Nothing is guaranteed on the internet except hard work and consistant posting of fresh keyword rich, relevant content to your articles, blogs, ezines and whatever other mode of advertising you may be involved in. You can create multiple ad groups with some similar keywords in each group. You are best advised to create more that one ad group for each campaign. Creating several new ad groups may even be advisable. You should keep the groups small, with laser focus on similar keywords you want to promote. You can revert back to the Keyword Tool at this point to search for relevant keywords and phrases. Once you get your list then divide the list into maybe 5 to 20 similar terms. By using this strategy you will be able to promote a single business opportunity or multiple products or services. As you continue to use this tool, you will see all kind of possibilities emerge. Within your search you may want to choose some negative keywords. In the Keyword Tool be sure to look for some off-topic keywords and phrases that potential clients may be thnking about. Try to use keywords and combination of keywords that if you were not the owner of the site and you were the customer what keywords or keyword phrases would you be typing into the Google search bar to look for the products or services your trying to promote? One example may be puppies. It may suggest the term dogs as a like term. You may want to specify a certain breed that you're promoting. This will narrow the number of responses you will get, however, the responses you do receive will be an interested customer that will make for an easy follow up and potentially you could close the sale. Sometimes even intentally misspelling a word will generate some traffic. Not everyone is as smart as you and I, so they may spell it as it sounds. Don't overdo this part of the process. Use your good judgement because the search engines will catch on real quick and may deduct some points for this type of action. Use of synonyms is an excellent way of getting creative. All you have to do is sure the the synonyms box is checked in the descriptive words or phrases option. It is always checked by default, so if you uncheck it for whatever reason, make sure you check it before you proceed. One example would be: you might do the search on motels and hotels in a certain area. The tool may suggest a bed and breakfast. If you uncheck the synonym box, then the tool will probably suggest only phrases and keywords that contain at least one of the terms you submitted. Remember ... these are only suggestions ... get a little more creative here. Make sure you use the language and location option of the program. If your using only the Spanish option of the keyword tool then specify that option because if you don't specify then you're going to get only the English results. In other languages and countries check the language and location that applies to that part of the world. On your keyword construction start with sort of a broad brush approach and then start narrowing your terms to more specific as you would do in the smaller groups we discussed earlier. For example if you going to search for dogs ... then get more specific as you go on to the particular breeds we talked about earlier. You may not want a pit bull so specify exactly what breed you're wanting to promote. You may require the assistance of some professional to help you with this important chore. If you need more in-depth suggestions? Google suggest "you try the Search-based Keyword Tool. While it shares some features with the Keyword Tool, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties), based on your URL. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and Ad/Search share. Learn more about the Search-based Keyword Tool", before you start on your next campaign. If you have additional questions or need some personal mentoring, the eBiz Solutions Team is standing by and one of our team members will assist you in your maketing endeavors. Call today for your free 30 minute consultation. "Let's Build Your Business Together" Larry L Miller SEM/SEO Consulting Private Line: 321-594-4405 skype: larrylmiller121 trafficwizard40@yahoo.com The Most Powerful Link on the Internet!
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/marketing.php/212604 Article Added on Tuesday, February 9, 2010
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