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Promoting Your Business Locally Online





Do you sell to a local market? Where are you putting your advertising? It used to be that you could buy a big ad in the Yellow Pages, buy an ad in the local newspaper and mail circular and your business would do really well. More people are using the internet and smart phones to search for local businesses.. According to Web Pro News, people are using the internet for 70% of their business searches. This includes search engine searches, internet yellow pages, local search sites and mobile phones. If you aren't going after this market, you are losing 70% of your potential business. If things continue in this direction, it looks like you will lose an even larger share in the future. Local newspapers are closing right and left for lack of readership. Yellow Pages are going the way of the horse shoe. There will always be people who use them, but the majority of younger people just do a search with their phone or computer.

Of the internet searches, Google has a 65% share and growing. Yahoo is next with 18%, Bing with about 10%. Ask with almost 4% and AOL which used to be a strong presence has less than a 3% search rate.

It stands to reason with these statistics that you need to get a website and market on Google at the very least. You can rank high for specific keywords that target your business so when a consumer puts the keyword in the search, your website will be one of the first that he sees. This is done through search engine optimization, having pertinent content on your website and through content marketing, i. e. writing articles about aspects of your business and doing videos about aspects of your business showing yourself as an expert in your field. This is all free marketing. You can also use pay-per-click marketing to have a sponsored ad on Google so when a person types in a relevant keyword for your business, your ad will pop up even if other businesses have beaten you with search engine optimization to rank higher for content. The more you are willing to pay for pay-per-click, the higher your ad will appear on the page.

I am not suggesting that you get rid of your Yellow Page ads all together, at least not yet. I am just suggesting that you slowly move your advertising dollars to the internet to maximize the exposure for your business. People will just as gladly print out internet coupons as they will cut them out of the newpaper or circular. Having a website also allows you to have contests and run surveys to maximize your business results.

I am putting together an ebook to help business owners who would like to set up their internet advertising themselves. I am an expert with online marketing and will be happy to help you market your business online if you do not have the time or expertise to do it yourself. You can email me to get a quote.


About Author Meri Howard :

Meri Howard is an Online Business & Marketing Coach.  She teaches businesses to dominate the search engines and to structure their web presence for massive profitability. Go to http://www.merihoward.com
to learn more about how market your business online or email Meri at meri@merihoward.com to get assistance.


Article Source: http://www.bharatbhasha.net
Article Url: http://www.bharatbhasha.net/marketing.php/226175


Article Added on Saturday, March 20, 2010
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