By the China Textile Information Center and the National Textile Product Development Center organized the "23 th (2011 Spring) Fabrics China Appraisal" was held recently. Activities Since 1999 the industry came accompanied by 11 years.
National Textile Product Development as director of the Center Binhong said, "I hope Chinese enterprises in this process, fabric quickly grow up and continue to move near the end markets." Fabric of accreditation activities witnessed the progress of the enterprise to explore the future direction of development, It will also expose existing problems in the industry, leaving us to think about.
Strengths and gaps where?
"Can feel the fabric business in China's market awareness is growing, less showtime unrealistic elements of the heap increases, most of them from the fabric will be able to think of the clothing sector can be used." Many experts shortlisted fabrics are given in such evaluation.
This is the fabric enterprises gradually maturity. Binhong spoke: "The finalists in each category, compared to fabrics, we see a group of prominent business, they will be a good combination of technology and art together." But how to make fabric more in line with market demand, the current advantages of expansion is the next step in the efforts.
Specific gaps where? Views of the judges focused on the color and seriation.
Procurement Group Co., Ltd. Guangdong pure Director of the Center closing, spoke of fabric you want to have visual impact, the color is to seize an important element in people's eyes, the color is used inappropriately, are also reflected in the side of a fabric from another business trend grasp of "less steak." Clothing & Accessories Co., Ltd. Design Director Maya Nuo Zhang Chao that "the performance of fabrics in the product approach is too cautious, products, lack of family feeling." Fabric design is actually serialized to meet the needs of downstream markets, because the current development of clothing are also serial modes of operation.
100% China original?
What is China's finalists original designer, or directly outside the single copy? Most of the material difficult to make their judgments. Binhong also repeatedly referred to this problem, though organizers said that in the sample collection stage will now go to 11 companies verified, but such concerns are not unreasonable. Because in the assessment of the scene, there is a rich fabric of experience to find a complete copy buyers outside the single fabric.
Of course, the original premise that only the primary fabric business requirements, how to design, cleverly integrated into the original Chinese elements, so that fabric style, showing a Chinese flavor, this is a major challenge. Metersbonwe Group Managing Director, Deputy General Manager Wei Dong Xu is very identity, in his view, South Korea, Japan, has the distinct characteristics of the fabric is their step by step in the domestic market, "grinding out", the Chinese fabrics in original a breakthrough, fabrics and clothing companies work closely with the brand is key. Xu Weidong told reporters talk about their part in numerous pre development of fabrics, such as Smith Barney, the summer T shirt Fabric usually use 20 or 40 yarn, yarn, a single design specifications would also be limited, for which he chose to Yarn be 26, a simple change in yarn count can present a different style of clothing.
From this perspective, domestic fabric companies and fashion designers just need the run time, but in reality is not so simple. The presence of designers also spoke to reporters this issue, the current domestic garment enterprises are purchasing the majority of commercial docking with the fabric, but also for this reason that designers want to convey the inspiration from the fabrics tend to be subject to the limitations of discourse There is also revealed a bit of frustration.
How to realize the value of fabric?
Fabric debate on the value of the site due to the "Comprehensive Award" of the assessment, the argument focuses on two fabrics: one double jacquard knitted fabric, polyester, Tencel blended fabric, patterns simplicity; 2 is 100% cotton, Hot glue on the black plus float process, rich in Baroque style retro.
Support the first jury that a material, process is not complicated but there are innovative, its value reflected in the volume, in line with mid market positioning, the brand can achieve economies of scale; and support the second block of the judges that this fabric Single product value will be high for relatively high end clothing brands, China is now precisely the absence of such designs. Li Lang (China) Co., Ltd. designer fabrics into account second paragraph of the text wave is a "supporter" in his view, the fashion brand will follow the people's way of life now to fix a position, the domestic men's lack of real luxury, this section fabric inspired his creative inspiration.
"Quantify the size of the brand benefit" and "single items of high value added" Who can reflect the true value of fabric? The focus of debate is not new, it can be said that some cliche, but the original intention of the debate is not to seek the values of unity, only to Under these two values, greater clarity in the future.
Binhong raised the final summing up the theme of this debate: "We are moving to the textile and power, China's apparel brands in the international market have a certain market share, and take Europe and the United States and emerging markets? Quantitative development or high end development? These two viewpoints are representative of the Chinese textile industry's future development direction. "
| About Author Lanbo Jiang : |
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Article Added on Sunday, April 18, 2010
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