Three Big Ol Tips for Better Sales Letters

•Long Sales Letters vs Short Sales Letters
 by: Matthew Cobb Everywhere I turn, I'm being asked to weigh in on the issue of whether copy should be long or short in a sales letter. I receive countless newsletters on copywriting and marketing, and they are all still debating the issue. I doubt that the question will be answered definitively, but after hearing from other Internet copywriters and after considering the issue myself, I've learned that if you follow three guidelines, the issue of length will become almost irrelevant....

•A Magic Number for Writing Sales Letters
 by: Matthew Cobb When I write sales letters for my clients, one rule I always start with is The Rule of 7. I learned about The Rule of 7 from one of my good friends who once ran for political office. In his campaign, he made certain that his name appeared seven times in all of his radio spots. Why? Because that’s generally the number of times required before a name “magically” sticks in the mind of a prospect. The Rule of 7 is often used in radio and television advertising. But this...

•The Damaging Admission a Persuasive Technique
 by: Matthew Cobb We would all like to think that our product or service is flawless. More importantly, we would like for others to believe that as well. But no matter what you sell, a drawback (sometimes several) will always exist, even if only in the mind of your reader-prospects. Either way, you MUST address the issue up front. In fact, if written properly, the damaging admission can actually be used to your advantage. Too many times, sales letters attempt to convince reader-prospects...