Who Are Your Most Likely Customers

•3 Steps To Keeping A Customer For Life
   by Noel PeeblesThe relationship between a customer and your company is more complicated than it appears. It's not a simple matter of the customer handing over some money in return for a product or service. Certain conditions have to be met before the customer feels comfortable enough to make a buying decision. Here are three steps your customers want you to get right, before they'll make up their mind to buy from your company.1. Welcome them. Make them feel wanted. People will gravitate...

•Power Your Profits With Price And Perception
   by Noel PeeblesPeople don't always buy based on the lowest price, but they do like to feel they're getting a good deal. If your aim is to give your customers value for their money... then your asking PRICE should represent the VALUE customers place on your product or service. If the price asked for doesn't feel right, in relation to the value delivered, customers are not going to buy.If the customer thinks that what you are offering them isn't worth much, then how can you ever hope to...

•3 Mindset Changes To Increase Your Sales And Profits
   by Noel PeeblesConsumers Are Individual CustomersThe idea of mass marketing to consumers is outdated. Consumers are individuals and deserve to be called customers. The days are gone when marketers can think of consumers as a mass audience to push advertising out to. In fact, wise marketers will remove the word consumers from their vocabulary all together. You can't have a relationship with a consumer, you can with a customer. Customers are individuals. The fact is that these days they're...

•Find Your Unique Buying Advantage And Watch Your Profits Grow
   by Noel PeeblesClear positioning is critical for any product or service, whether new or existing. Without clear positioning it is hard to find or establish a Unique Buying Advantage (UBA). The first thing to consider when working on your positioning strategy is the question where do you come in first? Then consider what key benefits you offer over your competitors. If you don't already know what your customers think about your business, do some quick research to find out.What's the ONE WORD...

•Build Your Database Build Your Profits
by Noel PeeblesIt's been said that it costs five times more to attract a new customer than to keep an old one. Despite this, most businesses spend an enormous amount of time and effort chasing after new customers. Why do things the hard way? It is far more lucrative to reward good customers by simply encouraging them to remain loyal to your business. The first step to achieving this; is to build a good database and stay in contact with your customers and potential customers.Here are some...

•How To Get Thousands Of Dollars Worth Of FREE Publicity
by Noel PeeblesThe first step to getting loads of free publicity for your business is to ask yourself - what's newsworthy?What's newsworthy may depend on the particular media you are targeting. Metropolitan daily newspapers and television networks will be interested in a different type of news story to one that might interest a local radio station orsuburban newspaper. Sometimes the same news story can be pitched differently to suit the different news organizations.Here are some opportunities...

•10 SHORT MARKETING QUOTES TO ADD PUNCH TO YOUR EZINE NEWSLETTER OR WEBSITE
   by Noel Peebles1. Marketing “You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn’t matter how wonderful your new product or service is. The real question is - will they buy it?” Noel Peebles, Author “Sell Your Business The Easy Way” http://www.instantsellbusiness.com 2. Change In Business “Without change a business will become sluggish, even bureaucratic. It will lose its sharp edge and become slow at making decisions and...

•12 Reasons Why A Business Without An Online Presence Is Missing Out On A Goldmine Of Potential Customers
   by Noel PeeblesMarketing on the Internet is not really a choice anymore, but has almost become a necessity in today's marketplace. No company can afford to ignore the fact that online marketing is now a multi-billion-dollar business. Those businesses without an online presence are missing out on a goldmine of potential customers. Like anything, there are exceptions to the rule and marketing on the Internet may not suit absolutely every business. However, claiming to be the exception is...

•A Battle Of Products Or A Battle Of Perceptions
?   by Noel PeeblesMarketing is not a battle of products; it's a battle of perceptions. It doesn't matter if you have best product or service; it's what people think that counts. That is not to say that you shouldn't have a good product or service - it is a prerequisite of doing business these days. Customers expect it. Like it or not, it can be difficult to change a mind once it is made up. It can cost mega-bucks to blast your way into a prospects mind, because most of us don't like to change...

•CHANGE Is Your Best Guarantee Of Job Security
by Noel PeeblesWhen running your own businesses it is usual to have standard procedures and set ways of doing things. It’s called efficiency. After all, it’s the logical way to do things and we’ve always done it that way and it works.The problem is that it’s easy to form habits and become very set in our ways. We resist change and so do our staff. The business plods along okay as everything steadily changes around it. Then day by day business gets a bit tougher. Customers become more...