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Lead Them On Getting the Spiders to Notice Your Site
by John Calder© 2004, John Calderhttp://www.TheEzine.netYou've found your market, developed a marketing and business strategy, identified or created your products, and finally finished your site. Everything else is in place, and you're ready to get listed in the search engines. In order to get indexed, you will need to let the search engine spiders know about your site in the first place. Are there ways to lure the spiders to your site without manual submission? Thankfully yes, and in fact,...
Just One Small Slice of Media Publicity
by John Calder Take a short break from your daily grind and consider the following questions- Do you spend large amounts of time and money trying to figure out why Google prefers someone elses site over yours?- Are you on a never ending quest for a magic trick that can help you blow past the 800+ pay per click competitors in your keyword category?- Do Page Rank fluctuations strike fear in your heart?If the above applies to you, and if you still arent seeing the results you desire, youve...
Taking Action
by John Calder© 2004, John Calderhttp://www.TheEzine.netThe single most common cause of failure for Internet marketers, no matter how long they've been around, is inaction. It's that simple. Most fail because they never do anything. They buy ebooks, subscribe to ezines, join membership sites, post on all the forums, and buy all the new software. They study, think, research, dream, plan, and analyze, but never do. We know they have the best of intentions, and certainly have the desire to...
Hunting for Niches
by John Calder In the previous article we discussed the power of targeted offline advertising, and how to use it to lure in customers who typically do not shop online. Now, it is time to extend that tactic and give it a twist.Niche marketing is the latest craze in 2004. Some Internet marketing experts would have you sort through keyword search data at Overture to find an underserved audience, but you can jumpstart your research by a significant margin when you pay attention to offline...
The Ugly Truth about Search Engines
by: John Calder
Do you want more search engine traffic? Are you having trouble getting it? Youre not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.
Why?
Its quite simple: content rules over keywords. Think for a minute about the sheer number of web pages out there today.
Here is the number of pages Google claims to index currently: 4,285,199,774. For the...
Adsense Isn t the Only PPC Game in Town
by John Calder© 2004, John Calderhttp://www.TheEzine.netSince Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially oriented sites, Adsense revenue is a welcome way to help defer hosting and other costs of running their sites. For marketers, Adsense is yet another revenue stream to add to pages that may already contain affiliate links, info products, and so...
Affiliate Program Primer
by John Calder © 2004, John Calderhttp://www.TheEzine.netEver since Amazon launched what is perhaps the most well-known, but not the first, affiliate program in 1996, other merchants in every business category imaginable have followed suit. And even though many webmasters have earned money from these programs ever since, there are still a lot of questions to this day about affiliate (also known as associate or referral) programs. So maybe it's time to revisit some basics for new or soon-to-be...
Wiki Walks In take note
by John Calder © 2004, John Calderhttp://www.TheEzine.netAre blogs soon to be passι? Probably not - but there may soon be a new kid in town. Blogs, by their nature, revolve around the blogger. This is great for marketing purposes. It's a way for your customers to get to know you, and therefore to help build relationships with them. In particular, the reader comments capability that most blog software offers help your readers, customers, and prospects interact with you personally. Now, the...
Is Affiliate Marketing Easy
Is Affiliate Marketing Easy? by John Calder© 2004, John Calderhttp://www.TheEzine.netRecently there were several posts on an Internet marketing forum discussing whether affiliate marketing was easy. Specifically, the original poster was angry because he said it seemed every marketing product promised easy affiliate riches, but that he wasn't finding it that easy, and wasn't having much success so far. It's certainly true that some sales letters over-hype, both inside and outside the Internet...
How to Cut Through the Hype
by John Calder Have you seen any headlines like these lately? :10 Trillion Double Opt-In leads for $69.99! Earn Massive Automated Income, Just By Feeding Your Cat!! Joe Guru Shows You How!Chances are youve seen more of those hyped up offers than you care to think about, especially if you are new to the world of online marketing.Many of us are born with an innate B.S. alarm that sends us running the other way from these scams. Yet, there are some very clever salespeople on the Internet who...
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