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The plain and simple trick to great cold calling is to condition the mind so you are focused more on your goals and less on the possibility of you freezing up during a conversation. Here are some tips pros would like to see more amateurs adapting into their pool of knowledge about cold calling. 1. The goal of cold calling is to get a chance to make a sale That's right. Most amateurs think cold calling is all about making a sale, but cold calling is really about putting yourself in the position to sell something, that's it. Stop putting too much burden on your shoulders. It goes a long way in boosting your self-confidence. 2. Be familiar with prospects, market niche You don't walk in to an interview without first researching about the company and its industry, right? Same goes for cold calling. As a cold caller, you must display to the other person an air of professionalism, that you know what it is you're talking about regarding their needs and the solutions you are offering. 3. Don't give prospect a reason to end the conversation Avoid starting your calls with, “How are you today?” or “Good afternoon! Is this a good time to talk?” These questions achieve nothing and give prospects the chance to say “No” and hang up. Start with a strong opening statement to get the conversation rolling to a good start. 4. Stop trying to sell It sounds ridiculous, I know, but this is one of the most empowering pieces of advice I've heard from professional cold callers in a long time. Stop trying to make appointments. Instead set your goals as simply to get in touch with a specific number of prospects every day, regardless of whether they agreed to a later appointment or not. Wake up in the morning and tell yourself, “I have to dial at least 50 numbers today,” and then reward yourself afterwards with a drink or a quiet walk in the park. This is the frame of thinking most pros have adapted in their long, successful careers and many amateurs have yet to realize. Cold calling is a skill, not a talent. It can be learned, and it can be learned easily if you know where to begin and what to do to improve your skill gradually, one day at a time. Don’t put too much weight on your shoulders. The ability to sell like it’s second nature develops over time. Be patient and you’ll eventually learn the ropes. Good luck on your next cold call. Remember that somebody loves you, even if the other person on the line clearly shows he doesn’t.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/marketing.php/330504 Article Added on Friday, October 21, 2011 LD
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