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Typically, a landing page contains a Call to Action which is intended for the purpose of prompting your visitor to do something specfic. A few examples would be filling out a form, sharing information with a friend, or making a purchase. If you visit any of my sites, the first thing you will observe is typically a video which is made to engage the visitor and clarify my services. Then you will see information being offered in exchange for the visitors contact information. This contact information can be used for future marketing. Landing page basics: Uncomplicated to navigate: your landing page can not be overly crowded or puzzling. Buttons and the call to action need to prominent. You want your visitor to take action without thinking very much. Engage your visitor: The most common way to entice your visitor is by means of video. Videos are powerful and can direct your visitors focus in a matter of seconds. Targeted and Relevant: Your landing page needs to be relevant to the information you are marketing. Never have off topic information on your landing page, it will just create confusion and you may lose your visitor. Simple and Clear: Visitors need to know the objective of your landing page instantly once they look at it. You dont want to lose visitors because they are lost and dont understand your pages intent. Improving your landing page: Use video: While you may be able to invent a successful landing page without video, it is rare and will take a very skilled writer using intense graphic design. A much more powerful method is a short, personal, and professional video of 2 minutes or less that plays by design when you hit the page. Simplify: Really take a step back and decide what you need and dont need on the page. This is imperative to create an environment thats more user friendly and in the end will keep more visitors engaged. Links that take the visitor away from the page may decrease your conversion rate. Add value: Regardless of your niche, you must continuously add value. If you have nothing of value on your page/site, visitors will click off and never come back. Properly optimized landing pages can give rise to huge results for your small business. You can set up analytics on your page to know the exact responses of your visitors which in turn will allow you to measure, monitor, adjust and control. You can really understand what visitors are doing on your page, find out where they came from, what they clicked, and how long they stayed on your site.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/marketing.php/337778 Article Added on Thursday, November 24, 2011 LD
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