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•Supporting Email Marketing Campaigns with Telemarketing Strategies
Today’s consumers are more connected than ever before, they are able to send and receive information from smartphones, email and social networks 24/7. With all of the content freely flowing, it can be quite challenging to ensure your marketing campaign targeted towards your email list stands out and engages prospective customers. Even more difficult is developing the relationships that convert warm leads into loyal customers. Although traditional telemarketing has taken a backseat to email...
•Monitoring Metrics for Deliverability of Emails
Whether you are starting with a consumer email list or a business email list, campaign metrics and measurements are a continual work in progress. With countless possibilities for determining a campaign’s effectiveness, some online marketing groups have even proposed standardizing metrics.
Monitoring a few simple metrics, like those below, will not only provide adequate analysis of your consumer email campaigns and business email campaigns but insights for implementing more successful future...
•Is Your Brand Ready to Play
The idea of linking email list marketing messages to a game isn’t new; after all, game shows and contests have been around since the days of Duz. The latest iteration of this approach draws from the proliferation of social media, which has created new platforms for email list marketers to drive consumer participation. Digital games can attract consumers in a manner not previously possible. Whether played on smartphones, Twitter or Facebook, the gamification of marketing can build brand loyalty...
•Targeting Your Email Campaign for Physicians
Physicians and healthcare professionals have been traditionally a difficult target for online marketers to tap. But enactment of the HITECH (Health Information Technology for Economic and Clinical Health) Act in 2009, expected to move the industry towards full digital integration by 2020, has changed all that. Once notoriously private, healthcare professionals have now been forced to embrace the internet.
As a result, healthcare professionals are turning more and more to Androids and other...
•Market Share Wallet Share A Recipe for Reciprocity
Multi-channel marketing continues to evolve. What was previously brick-and-mortar combined with an online presence is now both plus email list marketing, Twitter, Facebook, LinkedIn, Quora, Pinterest…the list grows daily. Traditional marketing fixated on growing market share by expanding the customer base. Today’s marketers aim to do that and much more; they’re seeking to increase customer loyalty through engagement programs that result in a larger share of wallet. How can both co-exist and...
•It s All About the List
As with the real estate adage “location, location, location”, when it comes to e-mail marketing it’s all about “list, list, list.” All effective e-mail marketing campaigns start with the right list, whether it is consumer mailing lists, business mailing lists or healthcare professional lists.
Working with an organization that can provide extensive mailing lists that contain dozens of criteria such as demographics, income, interests, hobbies and geography is a good way to enable...
•Text Messaging
Text messages are a natural mode of communication for Generation Y, teens, tweens and nearly everyone that was raised during the “you’ve got mail” era. But it’s not only young people who have latched onto the texting craze. Baby Boomers are also discovering the advantages of communicating to family, friends and associates through their cell phones or other mobile devices.
When it comes to business endeavors, it seems as though text marketing may be a viable way to sell your products or...
•Some Questions to Ask Your CRM Vendor
When developing a successful mobile CRM strategy, it’s important to select a CRM software application with the functionalities to help you meet your business goals. As you review your options, ask your potential CRM vendor the following questions to make sure you choose the right application:
1. Is the application device independent? You’ll want to select a CRM software application that can be used for both smartphones and tablets. In other words, work with a vendor whose software...
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