Create a Trade Show Booth That Generates Buzz

•Six Ways to Attract a Crowd at a Trade Show Why Show Business Glitz Makes It Big In Trade Shows
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of convention exhibits. More and more trade show exhibitors are finding that a great way to get noticed is to introduce an element of show business into their trade...

•Trade Show Success Tip Train Your Exhibiting Staff
by: Dick Wheeler One of the keys to trade show success is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience. In order to take advantage of your trade show appearance, it is crucial to have a knowledgeable, qualified and highly trained sales staff at your trade show booth. Before the trade show, rehearsals and training sessions for your exhibiting staff are...

•How To Attract An Audience To Your Trade Show Exhibits
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the senses from all of the exhibitors vying for the attention of the trade show attendees. So, how can you break through the crowd and have your trade show exhibit stand out in a way that draws the interest of prospects, media and key...

•Eight Ways to Control Trade Show Display Costs
From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line: 1. Consider renting a trade show booth rather than buying one. Renting a trade show exhibit applies only if you are planning a one time or occasional trade show appearance or if you have a simultaneous trade show in another part of the country that conflicts with your exhibit...

•How to Use the Web to Boost Trade Show Traffic Profit
by: Dick Wheeler As soon as you make the decision to exhibit at a trade show, you have the opportunity to promote your company’s website, increase your visibility on the Internet, and also use the Internet to sell your products or services. Clients who plan to attend a trade show often want to know the techniques of maximizing their trade show appearance on the Internet. Your trade show exhibit marketing efforts can definitely benefit from increased traffic to your website. By using the...

•Boost the Sales Power of Your Trade Show Exhibit
by: Dick Wheeler Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. A properly managed trade show display can be one of your most effective and powerful sales tools. Here are some pointers to consider as you approach the challenge of maximizing your trade show selling efforts: To get started, enlist the early interest and participation of your Marketing Director. He/she should be a dedicated promotional partner in getting your...

•Nine Tips for Successful Trade Show Exhibit Selection
by: Dick Wheeler Your company has made the important decision to make trade show exhibit appearance a part of its marketing program, and you now need to create a game plan that will help you select your appropriate trade shows. You know that exhibiting at the right trade shows can bring successful leads and sales, while the wrong trade shows can waste your company’s time, money and energy. It is essential to make the right decision. But how do you start? The following are nine steps to...

•Nine Tips on How to Set Goals for Your Trade Show Exhibit
It is often said that if you don’t know where you are going, you may miss it when you get there. And, as Malcolm Forbes also points out, “If you don’t know what you want to do, it’s harder to do it.” This is good advice especially in the trade show exhibit arena. It is crucial to establish goals and set objectives before you plan to exhibit at a trade show. As with any important marketing effort, you measure success by how well the activity performs against your stated goals. For example, ask...

•Tradeshow Success Tip Build A Dramatic Display
by: Dick Wheeler You are about to mount a major product introduction at the industry’s premiere trade show. The company wants to make a dramatic statement, and you want to own the exhibit hall floor with a creative, custom-built exhibit. Truly the status trade show exhibit, the custom booth can be virtually anything you want it to be. As the term implies, the exhibit is custom-built to the trade show exhibitor’s exact specifications. You have a clean slate to capture the drama of your...

•Five Reasons Trade Show Exhibits Are Popular
by: Dick Wheeler Why are companies joining the trade show bandwagon? One of the major reasons for the continuing trade show popularity is the personal contact opportunity to observe innovations in business products and services. In an era of impersonal electronic communication, trade shows offer face- to- face meetings that are critical for companies to compete in an ever-changing marketplace. The size of the trade show display industry is impressive and it is growing. According to...