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Business Networking Stop Working the Room
Have you approached a business networking event as another Room to Work? What a mistake that could be.
Some networking experts might tell you to attend networking events and be prepared to work the room. Stop and think about that advice. Is that what you want to do? Is that the first impression that you want to imprint on contacts in your network? That they were just worked by you? How would you feel when you have been worked?
Stop doing that. It can feel slimy to you and the people who you...
Branding 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding.
1. What is branding? Branding is the ongoing process of creating and enhancing the brand. The brand is the emotional connection that encourages your clients to cling to the organization,...
The Branding Fallacy And Why It Might be Killing Your Business
Your branding might be more harm than good. Beware of the branding zombies. They regurgitate meaningless mantras like branding is good, you need a brand and we can help you develop your brand. These creatures only want your life blood. Unfortunately these zombies don't look like the ones in Michael Jackson's Thriller video. They look like you and I. They call themselves branding consultants, marketing agencies or graphic designers. And they try to sell you snake oil remedies.
It's time for a...
20 Power Marketing Tips
by George Torok20 Power Marketing Tips Use these powerful yet simple tips from the national best-seller, Secrets of Power Marketing: Promote Brand You - the first guide to personal marketing for non-marketers. Create and grant an annual award.Send hand written congratulations and thank you notes.Send greeting cards for some occasion other than Christmas.Send postcards when you travel and even when you are at home.Give a good book to special clients. Always sign it with a positive...
Five Steps to Build a Personal Brand Like Harry Houdini
Harry Houdini died in 1926. Yet he is still remembered as the greatest escape artist of all time. Even David Copperfield doesn't come close in terms of brand and name recognition. That is the power of personal branding. Build a solid personal brand and it catapults you to success. Build a really good personal brand and it survives your death. Will your brand survive 80 years after your death? More importantly, will your personal brand help you while you are alive?
Just imagine how difficult...
Marketing in Turbulent Times
May you live in interesting times.
Is that ancient expression a curse or a blessing? I think it depends on how you define interesting and more importantly how you adapt to it.
If you define interesting to mean unpredictable, challenging and threatening then clearly we are living in interesting times. Business these days is more like shooting the rapids in a rubber raft than canoeing in a duck pond.
It's too easy to be mesmerized by the danger of capsizing. If you focus on the rocks, that's...
Marketing Advantage Small Business
Small business has powerful advantages over big business when it comes to marketing. But small business often misses these advantages because they are seduced into emulating the big corporations.
The typical approach to marketing by big business is to use the resource they have most of, money. Those big corporations tend to throw lots of money at expensive advertising campaigns because that's what they know.
If your small business is to survive and grow you must learn quickly to avoid the...
4 Backdoor Secrets to Add More CEOs and Presidents to Your Network
Do you want to meet more business leaders? Would you like to include more presidents, CEOs, and executives in your active network? Imagine how that would help your career and business opportunities.
The first and most difficult step is making first contact. Here are four creative methods that work. I know because I have successfully used every one to connect with CEOs, presidents and senior corporate executives.
Volunteer Volunteer for a community cause, program or event that you support....
Keeping your Business Alive
by: George Torok
As long as you eat and breathe you will stay alive. But is that really living? In a crisis that may be enough. If your business is in crisis - deal with it. But the secret to keeping your business alive is growth.
That is the litmus test of keeping your business alive. Look at nature. Everything that is alive continues to grow. Growing your business is the best way of keeping it alive in the long term. How do you continue to grow your business? Feed it, nurture it,...
8 Marketing Truths that Will Make You More Profitable
Beware of the dangerous marketing myths that can destroy your business. You've probably heard most of them. Many are spread by the marketing mystics who don't understand or don't want you to understand the simple realities of marketing. The challenge for you is to sort the truths from the myths and the mystics from the masters.
Read this article and study each of these marketing truths to increase your profits and reduce your losses. Think about how you will apply these marketing lessons to...
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