Handling Questions with Authority

•But We ve Always Done it This Way Top Ten List
What does that really mean? Perhaps you just asked a question at a committee meeting. The room went silent and at least one person pointedly explained to you that We've always done it this way. The rest of the group either chimed in or nodded their heads in arrogant approval. Some might even have glanced at you with that dismissive look of lost causes. For many people change is painful. It doesn't matter how silly their current path or how promising the opportunity of other possibilities....

•Creative Problem Solving Six Key Principles to Better Solutions
How can you be more effective at creative problem solving? Use these six key principles of creative problem solving. Avoid the common mistakes that are made when attempting to solve problems. Instead understand these six principles and you can find more productive and innovative solutions to the problems that challenge you. You Know Nothing You might find this hard to believe. But this is where you need to start. The reality is that we don't know anything. We only believe that we know things....

•Six Secrets to be More Creative
Searching for creative ideas? Just use the six principles described here to create innovative ides on demand. No magic even though it seems to work that way. Skill Creative thinking is not a talent even though some people might appear to be naturally creative. The ability to think creatively is a skill that can be learned, enhanced and taught. People who seem to be more creative have just invested more time and energy learning and practicing to be more creative. Children Children seem to...

•Are You Clear On The Purpose of Your Presentation
The evening before his presentation, another conference presenter confessed to me that his presentation was boring. He asked for my help to improve his presentation. We chatted over wings and beer while watching the hockey game. I asked him to clarify the purpose of this presentation. That's the first place for you to start when designing, reviewing and adapting your presentation. That's also how you should measure the success of your presentation. He paused briefly to think about that, then...

•Einstein Inspires Creative Thinking
Would you like to be a creative thinker like Albert Einstein? You might not discover the theory for relativity but you can learn from Einstein's creative thinking techniques and apply them to your creative problem solving challenges. Albert Einstein has been called the most creative genius of the last century. He started his career as a patent office clerk. That means he spent a lot of time studying other people's ideas and thinking about them. Einstein learned how to analyze creative ideas...

•Who s Knocking at My Door and What is He Selling
? It happened again: a knock at my front door. I answered the front door - which was an interruption. It always is. Why don't door knockers understand that they are interrupting? I was not waiting for the visit. As a marketer I am always interested in what salespeople are doing and saying. But I don't have much patience. And I can be more edgy than some. Yet I have some empathy because I knocked on a lot of doors as a sales person, fund raiser and political campaigner. I opened the door....

•Branding 7 Important Questions and the Straight Answers
Consider these important questions about branding and the brutally honest answers that could help you sell more and save you lots of money that is typically wasted on branding. If you sell yourself as a branding expert - you might not like these answers. These are frank answers that demystify branding. 1. What is branding? Branding is the ongoing process of creating and enhancing the brand. The brand is the emotional connection that encourages your clients to cling to the organization,...

•Is There a Brand in Your Stand
? Watch out for the branding gurus. Beware of the branding police who focus only on images of brand. Fire the branding consultants who feel qualified to tell you what your brand should be. Ignore the branding zealots who proclaim brand or die. Good, now that we have frightened off the undesirables let's address some fundamental questions about branding and offer you some probing questions to consider. That first paragraph demonstrates the three rules of creative positioning as explained below....

•Keep Your Speech Interesting By Being Present Yourself
What happens when you keep your speech more interesting? Your audience will listen attentively to your words. People will think about your message. Your listeners are more likely to act on your call to action. When those three things happen you know you delivered a successful presentation. So how can you keep your speech more interesting? First you must realize that making your speech interesting is not something you do one time. You must keep injecting interesting moments throughout your...

•How to Write Your News Release
   by George TorokFollow this step-by-step process to write and expose your news. FORMATCall it a 'News Release', 'News Bulletin' or 'Announcement'. 'Press Release' sounds like propaganda. Add, 'For immediate use'. This implies urgency. It also allows them some choice on when to run it. If the news is date sensitive state 'for use before' or 'for use after'. Fax or mail? If urgent - fax. But to get noticed mail it. They get a lot of junk mail and junk fax. The fax junk looks too much alike....