Loops Language Patterns For Persuasion

•Language Pattern Awareness
The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself. - Henry Miller Words thrill me. I find language magnificent. Linguistics is an incredible world. I've been studying persuasion for over thirty years. If I think about it though, I've been studying the language of persuasion. Aside from mirroring and matching, and physical anchors, persuasion is about words. The Awareness pattern is essential...

•Learning Persuasion
I had a student ask me recently, Kenrick, how do you keep track of all of these persuasion strategies? Every time we have a conference call or seminar, you pull out another technique adding to the dozens and dozens of techniques we've already learned. I can't even remember to use the 'unconscious hello'. I responded to my student by saying, 'When you learn a new language, are you fluent in a week?' When you learn a new instrument, are you playing concerts within a week? The subject of...

•Ways We Learn Small Pieces Of Persuasion
A student recently asked me, Kenrick, how the heck do you keep track of all of the persuasion strategies you know? Each time we have a coaching call, it seems like you pull out some new strategy. I can't even remember the basics like using the unconscious hello. How can I remember to remember?' So I asked my student, Have you ever learned a second language? He said, Yes. I asked, Well, were you fluent within a week of starting it? And I asked him, And have you ever learned to play a musical...

•The Persuasive Power Of Supporting Evidence
I got a call from an acquaintance a while back. He said, 'Do you remember the conversation we had about Africa? Well, I checked my e-mail and found, unbelievably, that I won an international lottery which originated in Africa. I'm just convinced that everything happens for a reason, aren't you?' Before I responded, I thought about this a moment. 'You know, maybe you're right. Everything does happen for a reason. It's a very fortuitous thing that you called me today to tell me about this, for...

•Exploring Curiosity Hunger For The Unknown
When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization. Learning. Curiosity. Creativity. Knowledge. If you are interested in persuasion, odds are, you've got most of your basic requirements met. You've moved on to this higher level of consciousness where you want to absorb more and more of this field of human nature,...

•Full Of It
Confidence... when we interact with our affluent clients and prospects, we need to exude confidence. We need to show them what we are made of. There's a point where confidence becomes over confident and self assuredness becomes arrogance. These are not good things to be full of. Being competent, self assured and having a solid sense of self are excellent things to be full of. Persuasion relies on our prospects perceptions of us. The reputation of people who sell isn't always flattering or...

•Pitch Your Pitch Ditch Your Script
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. - Peter F. Drucker What is a pitch? A pitch is designed to attempt a logical series of steps in order to arrive at a desired outcome. What is a script? A script is the same thing as a pitch. As I see it, there are two ways scripts and/or pitches can be useful. The first is they can be useful to learn something new and the second, they can be used to persuade the write of...

•More Linguistic Pitfalls
Seems like some of my readers are paying attention and that's awesome. I wrote part one of this article a while back. It talks about eight common and avoidable pitfalls we have in language. In the article I wrote about 'but', 'if', 'try', and 'might' and how these words dilute the power of our language and dull our ability to persuade. Well, a few of my more observant readers noticed that if there are eight pitfalls and I only cited four, there must be four more traps out there with the...

•Beyond Boxes
If you're in the world of sales, it is quite likely you have gone through traditional sales training and learned that there is 'a way' or maybe `one way' to sell. Maybe it was the Carnegie method. Maybe you learned 'features and benefits'. Maybe you learned some other easily definable, package-able way to sell to affluent clients or prospects which sort of hammers away at their defenses and attempts to corner them into buying your product or services. These techniques are responsible for...

•Flexing Your Persuasion Muscles
Over the last few years I've become a new man. How? Well, I'm finally becoming congruent with my thoughts and my body. I've shed over one hundred and forty unwanted pounds of fat. A new lease on life and a new attitude toward the gym, as well as a drastically revised relationship with food have combined to achieve huge results for me. When my weight was at its height, I was over four hundred and twenty five pounds. I was diabetic and near death having experienced what the doctor suggested was...