Calls To Action Making Them Fit Makes All the Difference

•Increasing Conversions Through Action Oriented Copywriting
by Karon Thackstonby Karon Thackston © 2005http://www.copywritingcourse.comI do site reviews. Needless to say, I see a lot of Web copy. One thing that always befuddles me is the lack of focus many site pages have. It's as if the writer assumes the site visitor will read the copy and automatically know what to do next. The fact is you have to know what action you want visitors to take before you get them to take that action. That means knowing what the preferred action you want visitors to...

•Super Verbs Really Move Your Copy
by Karon ThackstonBy Karon Thackston © 2004http://www.learn-copywriting.comRun or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, run and hustle both indicate that someone...

•Copywriting Tips for Sales generating Brochures
by Karon ThackstonCopywriting Tips for Sales-generating Brochuresby Karon Thackston © 2003http://www.copywritingcourse.comBrochures have held an important place in marketing plans for longer than most of us can remember. There is no doubt that they have the ability to generate sales and increase revenues. Why then do so many of them fail?There are several aspects of copywriting for brochures that amateur writers don’t consider. It’s those things that make or break the success of your...

•Copywriting Makeover It s Not About YOU It s About THEM
by Karon Thackstonby Karon Thackston © 2003http://www.copywritingcourse.comI’ve always loved scented candles. They help create a cozy atmosphere. They give you a relaxed feeling. And - most importantly - they make your home smell wonderful! So, naturally, I was excited when I was approached to rewrite the index (front) page for an online retailer who made specialty, soy scented candles.The goals of the copywriting rewrite were to increase sales and improve search engine positioning for the...

•Customer Preferences in Online Advertising Part 3 of 3
by Karon Thackston In part two of this series, we discussed the annoyance factor of online ads and how to overcome them. In this last article, I'll tell you how to use behavioral traits to direct advertising efforts rather than demographics. I am a strong proponent of defining your target audience. If you don't know who you are communicating with, how will you be able to do it effectively? Jupiter Communications' (www.jup.com) survey backs up my claims.What Difference Does Behaviorism...

•Case In Point Consistent Response Rates of 50
   by Karon Thackstonby Karon Thackston © 2002http://www.ktamarketing.comWe are all so inundated with advertising these days that we barely take note any more. Statistics show that it takes an ever-climbing number of impressions before our customers take note of us, too. The quest for new, attention-getting mediums is one that every marketer pursues. The Holy Grail is the one that brings about immediate and consistent responses. Would you believe that a ghost from the past is now the bright...

•Is Your Copy Upside Down
Is Your Copy Upside Down?   by Karon Thackstonby Karon Thackston © 2003http://www.copywritingcourse.comAs a professional copywriter, I’ve seen my share of copywriting mistakes. One that seems to be particularly common is writing copy that’s “upside down.” When you do this – when you don’t relay your message in the correct order – you lose your audience’s attention, and the sale!You’ve probably seen copy that reads something like:Professional Virtual Assistant ServicesFor over seven years, we...

•Case In Point Getting Your List To Respond
   by Karon Thackstonby Karon Thackston © 2002http://www.ktamarketing.com We all wish we could have ultra-responsive mailing lists, don’t we? The dream of most marketers is to send out their ezine and sit back to watch a flood of orders come in. After all, while we always DO want to provide good, solid information for our readers, we’d all be fibbing if we said our ezines were not a promotional tool as well. So how do we build a responsive list? Ryan Deiss of http://www.SiteSightings.com has...

•Long Copy Works Better Or Is It Short Copy
Long Copy Works Better - Or Is It Short Copy?   by Karon ThackstonAhhh! The never-ending battle. I'm sure you've heard both statements made with passion. Those that believe you must walk your customer through each and every benefit preach, Long copy sells better! Proponents of this copywriting method say customers need to be lead or teased into reading the next paragraph and the next. Finally, when you have them drooling, you reveal the punch line.On the other hand, advocates of short copy...

•Your Target Audience Who Are They amp What Do They Want
Your Target Audience – Who Are They & What Do They Want?   by Karon Thackstonby Karon Thackston © 2003http://www.copywritingcourse.comIt still amazes me. When I write copy for a company, I always ask about their target audience. I have to know who I’m writing to in order to create a message that will bring a response. But about half the time, the client is absolutely stumped about who their target audience is and what they want. At the risk of sounding like a broken record, I’ll say it again:...