Is your website on the front page of any of the search engines for any of your keyword phrases? The goal of a website is to sell your companies products and services. This can be done either directly or indirectly. Whether or not you actually sell from the website, your website's visibility is probably the most important thing that you can spend time and money on.
The very first step is to decide on the keywords that you want your website to rank for. A keyword is a single word or phrase that people actually put into a search engine to find a result from. An example keyword phrase could be "search engine optimisation" or free CV reviews.
There is a lot of free information available with which to carry out keyword research. A great example is the google adwords keyword tool. This is a free resource that will give you information about such things as: monthly searches for a given phrase, related keyword phrases, competition for a given phrase and so on
Once you have decided on the keyword phrases taht you are wishing to rank for, time comes to look at the title tags of your website. Ask your web designer about the title tags. If they cannot explain properly exactly why they are important, run for another web designer. The internet is full of beaytiful looking sites that noboby visits. This is utterly pointless.
Meta descriptions and meta keywords are aslo very important. Don't know what they are? Ask your web designer. They should be able to guide you through the process of writing these important pieces of information.
Backlinks are another piece of the seo puzzle. Basically, google decides how popular you are by the company you keep, i.e. how many and what quality of website links to your website. There are ways in which this can be improved and move your website up the search engine rankings
This is only a taster article. This subject is massive and needs much more understanding than you can find in a simple article. We would love to be able to help you as there is only one thing worse than not having a website, and that is having a website that nobody can find and therefore loses you money
Article Source: http://www.bharatbhasha.net
Article Url: http://www.bharatbhasha.net/miscellaneous.php/212259
Article Added on Monday, February 8, 2010
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