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What is copy? Copy is the salesmanship through the written word. Each time you are writing copy you are trying to sway people to do a particular transaction. This is known as selling. Selling is trying to convey an opinion from one person to another. How do you aquire this skill set? You must study successful writers and put together a swipe file. This is a saved file of other writers' copy. This can be hard copy or electronic. You use this to give you ideas when it comes to writing copy. In addition, I know this sounds tedious, but handwrite and analyze some of the sales letters. This will help you understand the flow, and you will learn what words are more persuasive. 4 principles of successful copy The 1st principle is to be yourself and real. You need to pick your favorite writer and study his or her copy. You will find that most write as if they are talking to a friend. They show their personality through the copy backed up with substance, education, and results. The second principle is to be very detailed. Do not write in sweeping statements. If you write about how many leads one can get, write the number of leads. Sweeping statements show disbelief on the writer's part. The reader will be wondering why the generalizations and not trust your copy, so be specific. The third principle is to position yourself as an authority. If you do this, you are not a sales person, but an authority and promoting yourself. Remember, people always perceive you as you perceive yourself. It is necessary to start believing that you are an expert. If you believe that you are an expert, others will see you as one. Although believing is very important, the only way to become an authority is to start training. As you learn, get the information out to everybody. This could be done by writing articles or doing videos. The best way to learn something is to teach it. You will present yourself as someone of value and offer solutions to other network marketers' problems. The 4th principle is to disguise your sales pitch within valuable content and provide proof backing up your claims and promises. By doing this everything is a win-win. Your readers will learn some valuable information; they will perceive you as an authority, someone of value, and purchase from you. The 6 steps to writing copy 1. Know your target market intimately. Your copy's success rests on how well you know your target market. If know your target market's problems, this will help you to give solutions. 2. Choose a specific angle. Take Mike Dillard for example, his product line is on specific topics. Pick a specific angle when you write copy. 3. Start to review the swipe file. This will give you ideas about what to include in your copy. 4. Define the ultimate benefit of your product or service. What ability will it give to the reader, and what pain does it relieve? 5. Create some benefit points. Tell the reader to expect and how your product or service will help them. If one of your bullet points promises a solution to a problem that is more painful to the reader than the monetary price, then you will get the sale. It is very important to know the difference between a benefit and a feature. Features are what the product or service has to offer. This is exactly what company website present. Unfortunately, no one cares about features. This is one reason company websites are terrible at converting sales, they just list features. However, people do care about benefits. A benefit is what that feature means to the reader. For example, a feature would be, "Our system has a video to use in PPC ads." A benefit would be, "Our system has a video to use for PPC ads, to generate 50-100 leads daily on auto-pilot. See the difference? An easy test to know if something is a benefit is to ask, "So what?" Why should the reader care about this? If you cannot answer this question, then you have a feature. But, if you can answer it, you have a benefit. Remember, to be specific, and always close the bullet with the benefit. 6. Provide your offer.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/multi_level_marketing.php/199792 Article Added on Wednesday, December 30, 2009
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