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The first is you need to have capture pages and a website (capture pages are sometimes called squeeze pages) that does not promote your company, but promotes you. This website needs to have YOUR story, pictures, videos, it must be about you. This allows those who are visiting your site to start building a relationship with you. This is impossible if you are using a website that your company gave you. If you are just marketing your company's website, you will fail. People only do business with people they trust, no matter how great your company may be. What these websites will help you do is build a list. This is the second element needed. A list is a database of names and contact information. You can then contact these people on your list. These people are also your leads. You must have a way to automatically contact and keep in touch with them. You can use an auto-responder to do this. This will help you build a relationship with those on your list. This is a step that must be established before you can sell things to your list. A short phone call can help. If you want to call, keep in mind that you are not selling anything. Your main objection is to gain information about what difficulties the person is facing with their marketing. This will allow you to propose them a solution with your marketing system. This does not have to be a long call, 20 minutes at the most. Third, you need a streamlined sales funnel where you can promote additional income streams. These streams can be valuable tools, resources, and educational products that you will receive a commission on, but these products should help your prospect achieve their goals. These streams should also be on auto pilot. This is what some call a funded proposal. It is a fact that over 95% of the people you will come in contact with will have NO INTEREST in your Network Marketing business. If you realize this, it is ok, and you have a way to monetize those people who say no. This is critical in order to build a business on the internet. Fourth, you must be able to train your prospects and duplicable marketing system. This is called leverage. As you get new distributors into your down line, there must be a way to train them. You do not have time to hold their hands and take them through all the training they will need to be successful. The duplicable marketing system will help your new distributors set up their website, capture pages, and e-mail auto-responders. You need them to get their system up and running and marketing it in a couple of hours. This will allow your distributor to get money fast. This will increase your retention and your bottom line. The final thing is you must have a natural and automated way of getting your primary opportunity in front of your leads. Notice this is on the back end, not on the front end. When you show your MLM to your prospect, and you already have a relationship with your prospect.
Article Source: http://www.bharatbhasha.net Article Url: http://www.bharatbhasha.net/multi_level_marketing.php/207976 Article Added on Tuesday, January 26, 2010
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