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Selling Is Not A Dirty Word



Selling Is Not A Dirty Word    by Judy Cullins


Selling--a word that strikes terror in writers and professionals.
We love to write. We love to coach. We love to speak. We
hate to SELL. Maybe that's because we have the used car
salesman or the vacuum sales person in mind. They annoyed us
because they didn't listen, they pushed, and we felt attacked. We
defended our position, and that's what we think others do
when we share our talents.

When you think of selling, think of sharing the love that went
into your book, the unique, important message it delivers. Like
me, think, "Now that I've planted this garden, I want to reap its
harvest. If I don't share the word with others, my garden will die
from lack of attention."

If you are like me, you will want to put both your attention and
intention on your book or service. Yes, use powerful words to
describe your products. Yes, offer your books to others.
Follow my lead and let them know about it through an ezine, pr,
writing and submtting free articles, sending email follow ups, giving
freebies to attract folks to your site, or learning how to sell
books without a Web Site.

To raise your "Selling" awareness, check out the acronym
below:

S Sharing my book; educating and entertaining people with
my unique information

E Expecting positive outcomes; knowing my book's value,
living it, and offering it with my short blurb in the "30-60
Second Tell and Sell"

L Listening to other professionals who have shared their
books and created ongoing lifelong income, raised their credibility
as a coach or other professional, as well as living a grand
adventure.

L Listening to what my reader's problems and needs are, so
I can serve them

I Involving people by asking them pertinent questions to see
if my book fits their needs.

N Nurturing business relationships through friendship as a
savvy friend who follows up regularly.

G Gain enthusiasm from all the people who already love my
book enough to give me quality, specific testimonials.

Share your good feelings and good words with others. Show
them how you and your book can help them. It's OK to sell
because your book and you are significant and can help
others.

About Author Judy Cullins :

Judy Cullins: author, publisher, book coach eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/ Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com


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Other Articles by Judy Cullins

•Who Should Offer an Ezine
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•Format Each eBook Chapter Before you Write It
 by: Judy Cullins Do you have a problem creating a focus in your chapters? Does your writing slip around, leaving a muddy path to the gold--your unique, useful message? Format each chapter in your book. Your consistency, your organized, focused copy will compel your reader to want to read every chapter because they are easy to understand. Most writers start writing before they are sure of their eBook's main focus or thesis. The thesis is your book's major answer for a problem your...

•Know These Five Audiences to Write a Top Selling Book
   by Judy Cullins Judy Cullins ©2003 All Rights Reserved.To create a salable book you need to know your preferred audience or audiences before you write your book. This essential hot-selling point helps you write focused, organized, andcompelling copy your audience will appreciate and talk about. Speaking directly to your reader on each page makes you the savvy author your readers will appreciate and respect. Solving your audience's challenge or problem creates happy customers who will...

•What Service Do You Need to Make your Book Sell
?   by Judy Cullins?Judy Cullins ©2004 All Rights Reserved.Whether you are just starting or almost finished with your print or eBook, you wonder, What step to take next? Who can help me find the right publisher? Who can partner with me to make my book a solid seller? Check out your choices to be sure you get what you need.Many writers think that all they need is a good editor and their book will be ready for publishing and promoting. Maybe you think you don't have enough time to write it...

•What Paper or Computer Files Should You Keep
?  by: Judy Cullins As business people we must deal with a great deal of paper and information from email and the net every day. You need to know however, that according to the Pareto Time Management Rule, only 20% of all paper and information is important. That leaves 80% that is not important. It's just another decision to make as to whether this information makes your life better or not. Does this shock you? It did me at first, but now I subscribe to this motto and let go of all paper...

•Quadruple Your Online Sales Within 4 Months
   by Judy CullinsIf you want a quick and simple way to create regular income online, follow my lead.I am a non-techie book coach who has been in business for 20years, but only Online for 2 years, and only selling ebooks andspecial reports for 8 months. In only eight months I manifestedamazing Online profits.In August, my first month up on my new Web site my ebookssold $75. The second month my sales quadrupled to $300. Thethird month my sales catapulted to ten times. My fourth month,November,...

•Distribute Your Self Published Book Part 1
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•Distribute Your Self Published Book Part 1
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•The Top Five Writing Mistakes Professionals Make
 by: Judy Cullins Yes, you know your subject. You also need to think about entertaining your audience, and making your book or other writing easy to read. If your writing lacks organization and compelling, vital sentences that convince your readers to keep reading, they will leave your book or Web site immediately. There goes your word-of-mouth promotion. Try my Check and Correct for These Top Five Mistakes 1. Stop passive sentence construction. When you write in passive voice, your...

•Attract More Buyers to your Product Use Metaphors
   by Judy CullinsSurprise your potential buyers. Give them chocolate frosting! After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor. Metaphor means wedding a word to an image, sound or...

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