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Internet Tip Don t Count Your Hit s
by Maria MarsalaDo you have a hosting service that provides statistics for yourwebsite? Did you notice that the number of hit's to your site isastronomical? Many individuals think that the number of hit's tellsyou how many visitors you've had to your site. WRONG! The correctnumber to find would be the number of unique visitors or uniquesites. Even if one person visited your site 4 times and viewed 10 ofyour pages, they'd count as 1 unique visitor.What do you do if your hosting service...
Discover These 7 Ezine List Hosting Choices
by Maria MarsalaMailing lists in the form of discussion groups have been inexistence since the 1960's and were used as a way to shareinformation. They were called (and are still called)Usenet, Newsgroups, News or sometimes NetNews. Inthe mid 80's Eric Thomas developed ListServ's for use withIBM computers. They usually offer the most features to theirsubscribers. Majordomo was developed in 1992 by BrentChapman and continues to be used by many Ezine publishers.Know that you have many choices...
So what s an e zine
? by Maria MarsalaTechnically theyre written e-zine (not ezine) although calling them an electronic newsletter e-news or Internet newsletter i-news clarifies what they are much better. They were given the name e-zine (short for electronicmagazine). Some people pronounce the e-zeen and others saye-zin however way you write it or say it, an e-zine should be aspecial e-mail, sent to you because you requested it.E-zines are one way to build communities and relationshipswith a potentially...
Creating Your First HTML Ezine
by Maria MarsalaThe BasicsThere are two different forms of HTML ezines. HTML =HyperText Mark-up Language - basically it's the language ofthe World Wide Web. It's there, even if you don't know it'sthere. The end result of this code is a web page you viewthrough your email program.There are three types of ezines (at this time). Text ezines,those of you who remember typewriters, look like they'vebeen typed. A simple HTML ezine contains color, bold,italics, and bullets and is created right in...
What s Color Have To Do With It
What's Color Have To Do With It? by Maria MarsalaI bet you'd be able to tell me, in 10 seconds or less, thecolors that McDonalds, Burger King, K-Mart and Wal-Mart use.That's because they have used these colors, their logos andeven their slogans to brand themselves. Branding helpsclients remember you.As a business owner, you too can brand your business. Anexample would be my website, Welcome Kit, forms, businesscards etc. They all contain the same colors, fonts, logo,and graphics. Actually,...
14 Steps To A Trustworthy Website
by Maria MarsalaHave you ever visited a web site and been attacked byscreaming pop-up ads, gotten lost in a clutter of bannerads, had things flash and go boom? And have you ever visiteda site that was informative, easy to navigate and generallypleasant to peruse?Which site gained your trust? Which site would you revisit?The more user-friendly building tools you use on your site,the more trust will be developed with your viewers. Withthis in mind, here are expert tips for making your...
One hour Marketing Solution
by Maria MarsalaThere are people who have found ways to market withintegrity and have lots of fun, too. If this describes you,then skip this article! Other people would rather be doinganything else - even getting a tooth pulled (well almost) -instead of marketing. If that describes you, then startmarketing 60-minutes each day.Now, I'm not talking about creating forms, business cards,etc. Instead, take 1 hour each day and really market.First use that time to design a marketing plan (review...
Creating A Vision That Is Uniquely You
by Maria MarsalaWhat do you see yourself doing a year from now? 3 years? 5 years?When you die, what would you like people to say about you? Theanswers to those questions, and a few more, can assist you as youprepare the first edition, of your vision. Why the first editionyou say? Well, if you are an evolving human being, your vision is aptto change as you do.A vision helps to pull you forward - towards something you've deemedis special. Without a clear vision, you may find yourself...
29 Ways to Drive Traffic to your Website and keep them coming back
by Maria MarsalaIn 1998, if you wanted someone to find your website, you placed some meta tags on it, and submitted it to free search engines or directories. In 2002, there are many ways to help your website be found including... 1. Build a solid business foundation. Design a businessplan, marketing plan, ideal client profile, and a site mapfor your web site.2. Be consistent. Brand your company.3. Make your website trustable. This article will show you10 ways. www.coachmaria.com/articles...
Using a USP to Quickly Connect With Prospects
by Maria MarsalaThe acronym USP (Unique Selling Proposition) was created byRosser Reeves, marketing expert in the 1960's. Over time,his concept has been used by others, called different namesby different individuals and pretty much has taken on a lifeof its own. You might know about this concept, but call it aUnique Selling Advantage (USA), Competitive Advantage,Elevator Speech or 30-Second Commercial. Dennis S. Vogel,Internet author, says, The biggest words for each of themis UNIQUE! One...
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