How Video Can Be Used Effectively Online

•How to Successfully Promote your Business to an International Audience
 by: Marie-Claire Ross Breaking into the international marketplace can catapult a company into increased profitability and growth more rapidly than when selling to a domestic market. But how do you market your company successfully to overseas buyers? What can you do to provide the right information to prospective clients that is informative and engaging? How can you stand out from the crowd? The most common promotional approach is to provide brochures. While brochures do play an...

•The Nine Warning Signs that You need a Sales Video
 by: Marie-Claire Ross Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1. No strong corporate “look and feel” You’re in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company. So how do you show your...

•Why Most Marketing Videos Don t Work
 by: Marie-Claire Ross Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given many failed corporate communications videos to watch and have found that they all suffer from one or more of the following problems. 1. A poorly written script This would have to be one of the most common problems. The script provides the backbone to any video project and...

•Six Marketing Tips for Trade Show Success
   by Marie-Claire RossA trade show is an ideal way of showcasing your products and services to a large number of prospects all at the one location and at the same time. Thoroughly planned marketing is the key to success at your next industry related exhibition.The following are six of the most important marketing rules that exhibitors need to undertake to ensure their next trade show is a success.1. Market Prior to the ShowFour weeks before the event, invite your prospects and current...

•The Secret to Good Writing
   by Marie-Claire RossSkilful business writing involves getting your message across simply and quickly. This often means writing in a style that is easily read and understood by a broad audience.Yet, writing simply is often difficult for most of us.Why? The answer lies in our school education. We learnt that if we used big words and complex sentences, we were more likely to get an ‘A’ by our English teacher or University lecturer. The education system taught us that people who use a broad...

•How Market Research can Improve Your Profits amp Reduce Costs
How Market Research can Improve Your Profits & Reduce Costs   by Marie-Claire RossIn today's highly competitive world, business success depends on the ability to make well-informed, knowledgeable and strategic decisions. Entrepreneurs and business managers need reliable information to develop strategies to market new and existing products and services that will be valued by customers.Market research is essential to fully understanding your consumers and competitors. To perform successfully,...